AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · Publisher & Media Owner
AdRoll vs Amobee Inc.
Structured technology and market comparison · 2026
Direct Feature Comparison
AdRoll · vs · Amobee Inc.Adtech platform for retargeting, DSP and B2B ABM.
Independent adtech platform for buying, selling and measuring digital media.
Analyze all overlapping signals and tech stacks for AdRoll and Amobee Inc.
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between AdRoll and Amobee Inc.?
When comparing AdRoll and Amobee Inc., both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. AdRoll is positioned as Adtech platform for retargeting, DSP and B2B ABM, whereas Amobee Inc. focuses on Independent adtech platform for buying, selling and measuring digital media. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AdRoll and Amobee Inc.?
When evaluating AdRoll and Amobee Inc., enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AdRoll and Amobee Inc. compare?
AdRoll is headquartered in US (founded in 2007) with 201–500 employees. Amobee Inc. is based in US (founded in 2007) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AdRoll vs Amobee Inc.
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AdRoll
Recent Signals
- ·https://martechseries.com/feed/Advertising Trends
AdRoll reports 45% drop in prospecting CPMs
AdRoll released its Q3 2026 State of Digital Advertising Report, showing a 45% year-over-year decline in display prospecting CPMs from July 1 to Sept. 8, offering a lower-cost window for holiday marketers before prices typically rise. Display retargeting CPMs fell 29.1% year over year, with a 40.2% drop from Q2. Account-based marketing CPMs increased 4.4% year over year but declined 15.1% from Q2. The report also indicates that despite lower ad prices, consumer spending remains steady, with a 4.5% increase in card spending per household. AdRoll CEO Vibhor Kapoor advises marketers to reallocate budgets based on full-funnel performance. The report includes insights from a study with eTail on retargeting challenges, highlighting that only 13% of retailers successfully bring back over 20% of cart abandoners, and underscores the importance of first-party signals in tailoring messaging.
- AdRoll's Q3 2026 report shows display prospecting CPMs dropped 45% year over year.
- Display retargeting CPMs declined 29.1% year over year and 40.2% from Q2.
- ABM CPMs increased 4.4% year over year but fell 15.1% from Q2.
- ·https://martechseries.com/feed/Chat & Conversational UI / Conversational Ads
AdRoll Pilots ChatGPT Ads for Multichannel Reach
AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.
- AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
- Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
- OpenAI keeps users' conversations private from advertisers and does not sell user data to advertisers, per the article.
Amobee Inc.
Recent Signals
- ·SEC APIfinancials
6-K Financial Filing Analysis for Amobee Inc. (2026-10-13)
Nexxen International Ltd. announced that its Board of Directors has appointed current board member Neil Jones as interim Chairperson of the Board, effective immediately. Mr. Jones succeeds Christopher Stibbs, whose term of office expired at the company's Annual General Meeting of Shareholders on September 29, 2026, after Mr. Stibbs opted not to stand for reelection. The interim appointment ensures immediate board-level governance continuity while the company manages ongoing leadership transitions.
- Neil Jones, an existing Board member, was appointed interim Chairperson of the Board effective immediately.
- Outgoing Chairperson Christopher Stibbs concluded his term on September 29, 2026, having chosen not to stand for reelection at the Annual General Meeting.
- The announcement was formalized via Form 6-K and an accompanying press release dated October 12, 2026.
- ·SEC APIfinancials
6-K Financial Filing Analysis for Amobee Inc. (2026-09-30)
Nexxen International Ltd. reported the voting results of its Annual General Meeting held on September 29, 2026. A total of 24,004,886 Ordinary Shares were represented and voted at the meeting. Shareholders approved the re-election of five directors—Ofer Druker, Neil Jones, Daniel Kerstein, Lisa Klinger, and Rhys Summerton—to serve until the 2027 AGM, approved the appointment and compensation of the independent auditor, and approved the Company's Equity Incentive Plans. Additionally, the Board withdrew Proposal No. 4 prior to the meeting following investor feedback, with plans to present an updated proposal at a subsequent shareholder meeting.
- Shareholders approved the re-election of all five director nominees (Ofer Druker, Neil Jones, Daniel Kerstein, Lisa Klinger, and Rhys Summerton) through the 2027 AGM.
- Proposals approving independent auditor appointment/compensation (23,979,634 votes 'For') and Equity Incentive Plans (22,849,602 votes 'For') were passed by requisite majorities.
- The Board withdrew Proposal No. 4 prior to the AGM following shareholder feedback, intending to submit a revised proposal at a future meeting.
- ·ExchangeWireCTV
The Untapped Power of the Smart TV Home Screen
The article, authored by Adam Mugridge of Nexxen Studio, argues that the smart TV home screen is an underutilized premium advertising environment. Positioned between CTV and digital out-of-home, it functions like a digital billboard in the living room, capturing viewers' attention at the moment they power on their TV and decide what to watch. Mugridge emphasizes that home screen ads should be crafted specifically for the format, not repurposed, and should be integrated into campaign planning from the start. He notes that brands using bold, curated creative can prime audiences for subsequent in-stream or pause ads, amplifying the impact of the entire campaign. The format allows brands to reach viewers during live events and can serve as the sole commercial moment in a viewing session. When combined with other connected TV formats, the home screen drives both brand awareness and performance, offering a unique opportunity for advertisers to stand out in a cluttered media landscape.
- Smart TV home screens are positioned as a premium advertising environment between CTV and digital out-of-home.
- Home screen ads are often repurposed from other formats, which negatively impacts performance.
- Brands that craft creative specifically for the home screen can prime audiences for subsequent in-stream or pause ads.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AdRoll and Amobee Inc. share across the market ecosystem.