AdPlayer.Pro vs glomex

DMEXCO 2026: Observations & Takeaways

The AdPlayer.Pro team shares key takeaways from the recent DMEXCO 2026 in Cologne, Germany.

AdPlayer.Pro Launches Video Ad Player for DOOH Networks in EMEA

AdPlayer.Pro, a global SaaS video ad tech provider, has strategically launched its ad-enabled video player for Digital Out-of-Home (DOOH) screens across the EMEA region. The platform offers screen network operators a single, integrated solution for video content delivery, ad serving, and layout management. It supports VAST and VPAID ad formats, along with locally hosted video assets, and is compatible with vertical, horizontal, and non-standard screen formats. The solution has been successfully tested and is already powering live campaigns. The company plans to have tens of thousands of screens live by autumn 2026, with interest from markets beyond EMEA. Additionally, AdPlayer.Pro is developing DOOH-specific features to broaden integration options and improve platform stability.

• AdPlayer.Pro launched its ad-enabled video player for DOOH screens across EMEA.
• The player supports VAST, VPAID, and locally hosted video assets.
• It is compatible with vertical, horizontal, and non-standard screen formats.

AdPlayer.Pro Publishes New Article on CTV Fraud Detection & Prevention

A new blog post titled 'CTV Fraud Detection & Prevention: Spotting Bot Traffic in 2026' has been published, discussing AI-driven fraud detection for streaming ad budgets. Also, the company announced its participation in DMEXCO 2026.

ProSiebenSat.1 Sells Video Marketplace glomex to 3Q

ProSiebenSat.1 is selling its video marketplace glomex to Munich-based 3Q GmbH, a deal expected to close in Q1 2027 with financial terms undisclosed. The glomex brand will continue as an independent, wholly-owned subsidiary of 3Q, led by its current CEO Lars Friedrichs. ProSiebenSat.1 will remain a central partner, supplying content and marketing support. This divestiture follows ProSiebenSat.1's strategy to focus on core entertainment, especially after MFE became majority shareholder in September 2025. 3Q, founded in 2009, provides video hosting, live streaming, and VOD services to over 1,000 B2B customers. The acquisition enhances 3Q's portfolio with glomex's premium content and monetization model, while ProSiebenSat.1's Michael Sandbichler departs to become VP Distribution Global Video Platforms at ProSiebenSat.1.

• ProSiebenSat.1 sells glomex GmbH to 3Q GmbH, closing expected in Q1 2027.
• Purchase price undisclosed.
• glomex continues as independent brand and wholly-owned subsidiary of 3Q, led by Lars Friedrichs.

News Publishers Must Rethink Video Distribution

The German digital advertising market is forecast to grow, with online video becoming the dominant revenue driver. For news publishers this shifts priorities: video must be treated as a strategic discipline rather than an add-on. The article contrasts autoplay and click-to-play models — autoplay remains useful for breaking news and high-frequency pages because it scales reach, while click-to-play delivers stronger engagement, completion rates and premium monetization but requires relevant content, compelling presentation (title/thumbnail/context) and time to scale. Vertical feed integrations (TikTok-like) generate views and session time but often monetize less than click-to-play. Publishers are advised to pursue multi-pronged distribution strategies that balance reach, user experience and monetization to maximize long-term value from video.

• The Online-Vermarkterkreis (OVK) forecasts German digital advertising revenues to rise to €8.2 billion in 2026, up 8.7% year-over-year.
• Online video advertising is predicted to account for 51% of digital advertising revenue for the first time, surpassing classic display advertising.
• Autoplay remains an effective distribution tool for breaking news, short clips and high-traffic pages because it scales reach with low friction.