Header Bidding & Supply Infrastructure · vs · Demand-Side Programmatic Media Buying
Admixer vs Infillion
Structured technology and market comparison · 2026
Direct Feature Comparison
Admixer · vs · Infillion| Attribute | ADAdmixer | INInfillion |
|---|---|---|
| Market Cluster / Sector | Header Bidding & Supply Infrastructure | Demand-Side Programmatic Media Buying |
| Business Model / Role | AdTech Vendor | AdTech Vendor · Data Provider / Broker |
| Platform Focus | Full-stack programmatic adtech for media buying and monetisation. | Composable adtech platform for omnichannel media, data and creative. |
| Company Size | 201–500 employees | 501–1,000 employees |
| Headquarters | United Kingdom | United States |
| Year Founded | 2008 | 2007 |
| Dossier & Alternatives |
Analyze all overlapping signals and tech stacks for Admixer and Infillion
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Comparison Analysis
What is the main difference between Admixer and Infillion?
When comparing Admixer and Infillion, both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. Admixer is positioned as Full-stack programmatic adtech for media buying and monetisation, whereas Infillion focuses on Composable adtech platform for omnichannel media, data and creative. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Admixer and Infillion?
When evaluating Admixer and Infillion, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Admixer and Infillion compare?
Admixer is headquartered in United Kingdom (founded in 2008) with 201–500 employees. Infillion is based in United States (founded in 2007) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Admixer vs Infillion
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Admixer
Recent Signals
- ·AdmixerProduct & Platform Launch
October 2026 Platform Release: Smarter Reporting, Faster Workflows, and More Control
Admixer has released its October 2026 Ad Platform update, introducing new features designed to streamline campaign workflows and improve reporting. Key enhancements include integrated Key-Value statistics directly in profiles, visible app names with app store links across all reports, and automatic creative copying during profile duplication. Additionally, the platform introduced updated configuration rules for Reach & Frequency strategies and configurable bid floor currencies for external DSPs in OpenRTB profiles.
- Admixer released its platform update on October 29, 2026, authored by New Business Director Ivan Fedorov.
- Integrated Key-Value reporting widgets and tables were added to profile pages, displaying metrics like impressions, CTR, VTR, eCPM, and revenue.
- The Domain reporting column was updated to Domain / App, displaying human-readable app names and direct links to stores including Google Play, App Store, Roku, LG, Amazon, and Samsung.
- ·AdmixerProduct & Platform Launch
Admixer Ad Platform Updates (October 2026)
Admixer has announced comprehensive updates to its Ad Platform for October 2026, headlined by the rollout of automated, goal-based campaign bidding strategies. The new bidding block introduces automated options such as Reach & Frequency, Price Optimization via bid shading, Website Traffic targeting, and Viewability-focused bidding. The release also enhances budget distribution tracking for ASAP delivery, improves no-bid reason reporting, adds playback method targeting for rewarded video, and upgrades export and upload workflows.
- Admixer introduced automated bidding strategies including Reach & Frequency, Price Optimization (bid shading), Traffic to website, and Viewability, enabled at the Product Format level.
- The Budget Distribution widget now supports ASAP delivery profiles, dynamically calculating today's planned budget based on remaining total funds.
- The No-Bid Reasons (NBR) widget now displays filtering reasons sequentially according to the platform's check order and allows item-level inspection.
- ·AdmixerProduct & Platform Launch
Introducing ScreenRoll: a cross-platform digital screen CMS with built-in DOOH monetization capabilities
Admixer introduced ScreenRoll, a cross-platform digital screen CMS with built-in DOOH monetization capabilities. The platform supports mixed screen estates across multiple operating systems, offers offline playback for up to seven days, and integrates with advertising standards such as VAST, OpenRTB, and OpenOOH. It is aimed at retailers, malls, hospitality, gyms, healthcare, transport, corporate networks, and DOOH operators. ScreenRoll can be used initially for pure content management, with monetization enabled later for selected screens, playlists, or time periods.
- Admixer launched ScreenRoll CMS on September 17, 2026, as a cross-platform digital screen CMS with built-in DOOH monetization.
- ScreenRoll supports multiple player environments: Samsung Tizen, Android, Windows, Linux, macOS, and browser-based playback.
- The platform caches media locally and supports offline playback for up to seven days.
Infillion
Recent Signals
- ·InfillionProduct & Platform Launch
The Election Is Over. Influence Season Is Just Beginning.
Infillion announced the availability of Atlas Influence Targeting audiences, designed for public affairs marketers to reach policymakers, staffers, and influencers in the post-election period. The solution includes Atlas Basic, which targets individual policymakers and their first- and second-degree connections, and Power Players, which reaches state-level political operators. Committee audiences will be available starting in January 2027 once assignments are announced. The offering leverages Infillion's platform, including the Infillion Brain for optimization, to help buyers influence legislation and policy debates.
- Infillion launches Atlas Influence Targeting for public affairs advertising.
- Atlas Basic targets individual policymakers and their first- and second-degree connections.
- Power Players audiences reach hundreds of thousands of verified state-level political operators.
- ·techcrunchM&A
Foursquare co-founder says equity holders saw no returns from acquisition
Foursquare co-founder Dennis Crowley said investors saw no returns from the company's acquisition by Infillion last month. Crowley expressed disappointment, noting that despite over $100 million in annual revenue after pivoting to enterprise services, neither preferred nor common stockholders received any value. He attributed the outcome to management transitions, including the hiring of a banker as CEO in 2021. Foursquare had raised over $411 million in funding, according to PitchBook, and shut down its consumer app in 2024.
- Foursquare was acquired by Infillion last month (September 2026) at an undisclosed value.
- Co-founder Dennis Crowley said equity holders saw no returns from the acquisition.
- Foursquare raised over $411 million in funding, according to PitchBook.
- ·InfillionProduct & Platform Launch
Just Browsing, Thanks!
Infillion highlighted the capabilities of its Infinite Video solution, contrasting deterministic real-world intelligence with probabilistic behavioral targeting in digital video and CTV. Infinite Video integrates Infillion Catalina purchase data, Foursquare and Gimbal location intelligence, and zero-party streaming surveys to target audiences and provide closed-loop attribution. With digital video commanding 60% of total U.S. TV and video ad spend at $81.9 billion, the platform connects media delivery directly to store visits and incremental sales lift.
- Digital video accounts for 60% of total U.S. TV and video ad spend, representing $81.9 billion in 2026.
- Infillion Catalina provides purchase data covering 420 million shopper IDs and over 10 billion transactions via direct retail POS integrations.
- The integration of acquired Foursquare assets adds 16 billion human-verified check-ins and intelligence on over 100 million points of interest worldwide, complementing Gimbal location data.
Compare their exact ecosystem overlaps.
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