Adloox vs Integral Ad Science

Sustainability Retreats in AdTech as Agentic AI Rises

An ExchangeWire column by Paul Evans argues that sustainability has been deprioritized across ad tech as the sector pivots toward agentic AI and related infrastructure. The piece highlights the sale of Adloox by Scope3 to Peer39, observations from Cannes where major firms showcased agent-to-agent advertising, and survey data showing declines in ESG disclosure and sustainable creative. It also notes rising industry emissions — citing Amazon's 2025 greenhouse gas increase — and warns that building agentic AI capabilities may increase the sector's carbon footprint even as sustainability frameworks and toolkits (e.g., Ad Net Zero v1.3) continue to be developed.

• In early June, Scope3 sold its ad verification business, Adloox, to Peer39.
• Scope3 had acquired Adloox 18 months earlier to combine verification with carbon measurement and reduce wasted inventory at the point of trade.
• At Cannes, Nvidia, Yahoo, Palantir, Pinterest, and Fox unveiled infrastructure for agent-to-agent advertising, while sustainability received little attention.

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

IAS Releases 21st Media Quality Report

Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.

• Integral Ad Science (IAS) released the 21st Edition of its Media Quality Report (MQR).
• The MQR analyzes over 300 billion daily digital interactions to produce open-internet benchmarks and channel-specific insights.
• Global video viewability reached 79.7%, outperforming display viewability (67.9%) by 11.8 percentage points.

Integral Ad Science Names Lidiane Jones CEO

Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer effective immediately, succeeding Lisa Utzschneider. Utzschneider, who led IAS for more than seven years, will remain with the company as Special Advisor to the Board through the end of 2026 and will also act as Special Advisor to private equity firm Novacap and its portfolio companies. The board-led succession process included Novacap and Utzschneider. Jones brings over 20 years of product and technology leadership, having most recently been CEO of Bumble and previously leading Slack after its acquisition by Salesforce; she also held senior roles at Sonos and Microsoft. IAS frames the move as part of its long-term strategy to advance its media-quality offerings and respond to rising demand for AI-driven data and real-time analytics in digital advertising.

• Integral Ad Science (IAS) appointed Lidiane Jones as Chief Executive Officer effective immediately.
• Lisa Utzschneider will remain with IAS as Special Advisor to the Board through the end of 2026 and will also serve as Special Advisor to Novacap and its portfolio companies.
• The CEO succession was prepared through a multi-stage selection process involving the board, Novacap, and Lisa Utzschneider.