Adjust vs Liftoff

Implementing Pixel and CAPI for ChatGPT Ads Tracking

This German article from performance marketing agency adseed provides a comprehensive guide to setting up conversion tracking for ChatGPT Ads, OpenAI's new advertising platform. It details implementing the OpenAI Measurement Pixel client-side, defining relevant conversion events, and integrating server-side tracking via the Conversions API (CAPI). The guide emphasizes the importance of consent management for GDPR compliance, deduplication of events when using both Pixel and CAPI, maintaining click attribution (oppref parameter), and using UTM parameters for analytics. It also covers advanced matching with hashed first-party data, differences for mobile app tracking through MMPs, and a pre-launch testing checklist to ensure data reliability. The article concludes that professional ChatGPT Ads tracking requires a robust setup beyond just placing a pixel.

• OpenAI provides a Measurement Pixel for browser-based tracking of ChatGPT Ads.
• OpenAI also offers a Conversions API (CAPI) for server-side event transmission.
• OpenAI recommends combining Pixel and CAPI for robust tracking.

Programmatic DOOH and Agentic AI Transform Saudi Advertising

Saudi Arabia's advertising market is entering a 'fourth stage' where programmatic Digital Out-of-Home (pDOOH), Connected TV (CTV), and agentic (autonomous) AI lead generation converge with mobile measurement telemetry. Driven by Saudi Vision 2030 infrastructure investments and rising digital CPA and fraud concerns, marketers are shifting toward CFO-aligned unit economics (Cost Per Qualified Lead, deterministic attribution). The report cites national telecom deployments (SAR 35 billion), a projected $52.5 billion programmatic market by 2030 (18% CAGR), increased digital share of OOH, and integrations with Mobile Measurement Partners (AppsFlyer, Adjust) to link physical exposures to verified digital conversions. Danish Hussain of CLICK TOG is quoted outlining the model and the firm's advisory role.

• Saudi programmatic advertising market projected to reach $52.5 billion by 2030 at an 18% CAGR.
• Telecom infrastructure deployments in Saudi Arabia exceed SAR 35 billion, including nationwide 5G and gigabit fiber.
• Digital formats account for 54.83% of Saudi Arabia's total out-of-home market share; programmatic outdoor inventory is expanding toward 30% of digital screen transactions.

Liftoff Mobile releases Form 10-Q for Q2 2026

The Investor Relations page now includes a link to the Q2'26 Form 10-Q filing.

Liftoff reports $220M Q2 revenue post-IPO

Liftoff Mobile reported $220 million in second-quarter 2026 revenue in its first earnings release since going public in June. Revenue rose 35% year-over-year and 7% sequentially, marking the company's eleventh consecutive quarter of revenue growth. Core advertising revenue was $219 million, adjusted EBITDA was $132 million (60% margin), and GAAP net loss was $4 million after $45 million of non-cash IPO-related charges. Free cash flow for the quarter was $50 million and $184.5 million on a trailing 12-month basis. Liftoff used part of its $472.4 million IPO proceeds to pay down $418.4 million of debt, leaving long-term debt of $1.39 billion and cash of $305.4 million as of June 30. The company provided Q3 and full-year 2026 guidance and saw shares fall ~3.7% after hours.

• Liftoff Mobile reported $220M in second-quarter 2026 revenue, its first earnings release since going public in June.
• Revenue was up 35% year-on-year and 7% sequentially; this was Liftoff’s 11th consecutive quarter of revenue growth.
• Core advertising revenue was $219M (up 36% YoY); adjusted EBITDA was $132M, representing a 60% margin.

Liftoff Says It's More Than A Gaming Company

Liftoff, a mobile app marketing and performance platform, held its first earnings call as a public company where CEO Jeremy Bondy emphasized that the business is no longer primarily a gaming play. Bondy said more than half of Liftoff’s demand now comes from non-gaming advertisers (finance, travel, shopping, productivity, prediction apps) and cited a third-party in-app advertising market projection of $136 billion by 2030 from the company’s S-1. Liftoff reported Q2 revenue of $220 million, up 35% year-over-year and marking its eleventh consecutive quarter of revenue growth. Bondy highlighted Liftoff’s supply-side technology (SSP/SDK) and its AI-powered optimization platform, Cortex, as central to scaling non-gaming performance marketing. The stock dipped a little over 5% in after-hours trading following the results.

• Liftoff hosted its first-ever earnings call as a public company on August 12, 2026.
• Liftoff reported Q2 revenue of $220 million, up 35% year-over-year, its eleventh consecutive quarter of revenue growth.
• CEO Jeremy Bondy said over half of Liftoff’s demand now comes from non-gaming advertisers, including finance, travel, shopping and productivity apps.