Adform vs MediaMath, Inc.

Adform becomes OpenAI tech platform partner for ChatGPT ads in Europe.

Adform has been named a technology partner for OpenAI's ChatGPT Ads in Europe, allowing advertisers to plan, control, and measure chat-based campaigns within its omnichannel platform, which now includes a unified view of the customer journey by connecting ChatGPT conversions with other campaigns. Volkswagen and Vodafone are early testers, focusing on brand presence and channel performance. The rollout began in August 2026 across 31 European markets, supporting ads on free and lower-cost plans, with paid plans remaining ad-free. Advertisers can use CPM, CPC, conversion optimization, geo-targeting, and custom audiences. OpenAI ensures ads are clearly labeled and do not affect ChatGPT responses. Additionally, Deutsche Bank has launched a ChatGPT advertising campaign for its digital wealth management product, though details are paywalled. These moves align with broader AI trends, including OpenAI's DevDay focus on economics and infrastructure, and Google's Gemini 4 Argon emphasizing reasoning for longer tasks.

• Adform is a technology partner for OpenAI's ChatGPT Ads in Europe, enabling ad campaign management and measurement.
• Volkswagen and Vodafone are early testers of ChatGPT Ads.
• ChatGPT Ads are available in 31 European markets since August 2026, with ads on free and lower-cost plans only.

IGEM Connects Industry at Zurich Networking Event

The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.

• IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
• At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
• Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.

Adform Script Injected to Replace Crypto Wallet Addresses

A malicious, obfuscated JavaScript payload was injected into Adform's trackpoint-async.js delivery path, causing downstream sites that load the script to serve code which monitored users' clipboards and web pages for Bitcoin, Ethereum, and TRON addresses and replaced them with attacker-controlled wallet addresses. Adform detected and removed the code on July 27, 2026. The compromised script also sent victims' IP, referrer, and URL path to 84.32.102.230:7744. Initial detection by VirusTotal was lacking and Archive.org holds a sample timestamped 2026-07-26 23:29 GMT. The incident is classified as a supply-chain compromise of ad delivery infrastructure and highlights risks of trusting third-party advertising/tracking scripts without integrity protections such as SRI/CSP or content monitoring.

• An obfuscated self-executing payload was injected into Adform's trackpoint-async.js served from s2.adform.net.
• The malicious script monitored clipboards and DOM content to detect and replace Bitcoin, Ethereum, and TRON addresses with the attacker's wallet.
• A separate script exfiltrated victims' IP, referrer, and URL path to 84.32.102.230:7744.

Just Browsing, Thanks!

Infillion's new blog post 'Just Browsing, Thanks!' discusses its Infinite Video product, highlighting how its MCP-based Agent Connector enables AI agents to manage campaigns, reporting, audiences, and optimization directly inside a DSP.

What Agentic AI Built on MCP Actually Looks Like Inside a DSP

See how Infillion’s MCP-based Agent Connector enables AI agents to manage campaigns, reporting, audiences, and optimization directly inside a DSP.

AdExchanger Podcast: Infillion-Foursquare, Taboola-Dianomi, WarnerMount Merger

This AdExchanger podcast episode discusses two ad tech acquisitions from last Friday: Infillion's acquisition of Foursquare, adding location data to its ad tech stack, and Taboola's acquisition of Dianomi, targeting the finance vertical. Editor-in-Chief Allison Schiff provides rationale and potential synergies. The episode also covers the Warner Bros.-Paramount merger, now dubbed 'WarnerMount', as the major antitrust hurdle was resolved when California and 11 other states settled their lawsuit. Paramount had threatened to leave California, which pressured the settlement. A new legal challenge emerged but is seen as less formidable. The discussion highlights the strategic moves in ad tech consolidation and the significant regulatory scrutiny on major media mergers.

• Infillion acquired Foursquare, adding location data to its ad tech stack.
• Taboola made an offer to acquire ad network Dianomi to target the finance vertical.
• California and 11 other states settled an antitrust lawsuit against the Warner Bros.-Paramount merger.