Adform vs Fluent

Adform becomes OpenAI tech platform partner for ChatGPT ads in Europe.

Adform has been announced as one of OpenAI's technology platform partners as ChatGPT Ads expands into Europe, enabling advertisers to plan, control, and measure chat-based ad campaigns within its existing omnichannel platform. This integration provides a unified view of the customer journey by connecting conversions from ChatGPT with other Adform campaigns. Volkswagen and Vodafone are among the first companies testing the access, focusing on brand presence and channel performance. The rollout, which began in August 2026 across 31 European markets, supports ad formats on free and lower-cost plans, with paid plans remaining ad-free. Advertisers can utilize CPM, CPC, conversion optimization, geo-targeting, and custom audiences, while OpenAI ensures ads are clearly labeled and do not influence ChatGPT responses. Adform's partnership aligns with its broader AI-driven advertising strategy, including MCP support and collaboration with IAB Tech Lab on agentic standards.

• Adform is a technology partner for OpenAI's ChatGPT Ads in Europe, enabling ad campaign management and measurement.
• The partnership allows advertisers to buy ChatGPT inventory through Adform's platform and connect conversions with other campaigns.
• Volkswagen and Vodafone are early testers of ChatGPT Ads.

IGEM Connects Industry at Zurich Networking Event

The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.

• IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
• At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
• Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.

Adform Script Injected to Replace Crypto Wallet Addresses

A malicious, obfuscated JavaScript payload was injected into Adform's trackpoint-async.js delivery path, causing downstream sites that load the script to serve code which monitored users' clipboards and web pages for Bitcoin, Ethereum, and TRON addresses and replaced them with attacker-controlled wallet addresses. Adform detected and removed the code on July 27, 2026. The compromised script also sent victims' IP, referrer, and URL path to 84.32.102.230:7744. Initial detection by VirusTotal was lacking and Archive.org holds a sample timestamped 2026-07-26 23:29 GMT. The incident is classified as a supply-chain compromise of ad delivery infrastructure and highlights risks of trusting third-party advertising/tracking scripts without integrity protections such as SRI/CSP or content monitoring.

• An obfuscated self-executing payload was injected into Adform's trackpoint-async.js served from s2.adform.net.
• The malicious script monitored clipboards and DOM content to detect and replace Bitcoin, Ethereum, and TRON addresses with the attacker's wallet.
• A separate script exfiltrated victims' IP, referrer, and URL path to 84.32.102.230:7744.

10-Q Financial Filing Analysis for Fluent (2026-08-13)

Fluent, Inc. reported its financial results for the second quarter ended June 30, 2026, generating revenue of $48.45 million, up 8% year-over-year from $44.71 million. Growth was driven by Commerce Media Solutions, which expanded 90% YoY to $30.55 million (representing ~63% of consolidated revenue), offsetting continued declines in Owned & Operated properties and the divestiture of its Call Solutions unit (Winopoly) in January 2026. Gross profit increased 36% to $14.01 million, while net loss narrowed to $6.18 million from $7.22 million in Q2 2025. Despite operational improvements, management reiterated a going concern qualification due to uncommitted credit line terms with Bay View Funding and tight liquidity reserves of $7.59 million in total cash and restricted cash.

• Q2 2026 revenue increased 8% YoY to $48.45M, with Commerce Media Solutions surging 90% to $30.55M, representing 63% of total revenue.
• Gross profit rose 36% YoY to $14.01M (29% margin), narrowing Q2 net loss to $6.18M ($0.20 per share) compared to a net loss of $7.22M in Q2 2025.
• Management maintained a substantial doubt going concern disclosure related to reliance on an uncommitted $30M accounts receivable financing facility with Bay View Funding.

Fluent Named to Crain’s New York Business 2026 Best Places to Work

Fluent, Inc. has been named to Crain’s New York Business 2026 Best Places to Work list, and has appointed Jeanniey Walden as Chief Marketing Officer.

Fluent Names Jeanniey Walden Chief Marketing Officer

Fluent, Inc. announced the appointment of Jeanniey Walden as Chief Marketing Officer, effective September 8, 2026.