Ad Alliance vs Ozone

Mehr Raum für Ihre Display-Kampagne

Ad Alliance has introduced its Display High Impact Deal, offering combined large-scale desktop and mobile premium ad formats based on insights from the latest OVK study. Advertisers can select between a Basic Match package at a net CPM of 4.50 euros and a Premium Match package at 9.00 euros, with optional Smart Group Targeting available for an additional 1.00 euro. The promotional cross-device packages are bookable through December 31, 2026.

• The Basic Match package combines Desktop Basic and Mobile Premium formats for a net CPM of 4.50 euros.
• The Premium Match package pairs Desktop Premium and Mobile Premium formats for a net CPM of 9.00 euros.
• Optional Smart Group Targeting is available for an additional net surcharge of 1.00 euro.

OKTAGON MMA 2026 auf RTL+

RTL Deutschland has extended its broadcasting and media partnership with OKTAGON MMA until 2031, securing exclusive live coverage on streaming platform RTL+. For 2026, Ad Alliance is offering advertising packages targeting a demographic primarily composed of young men aged 20 to 39. In 2025, MMA events generated a total of 6.7 million views on RTL+ according to AGF CENSUS+ data.

• RTL Deutschland and OKTAGON extended their existing partnership through 2031.
• The 2026 season includes more than 15 live events in cities such as Dusseldorf, Stuttgart, Hamburg, Frankfurt, Munich, and Prague, taking place every 2 to 4 weeks.
• In 2025, OKTAGON MMA events recorded 6.7 million views on RTL+ according to AGF CENSUS+ streaming video measurement.

CampaignImpact: Ein eingespieltes Team

Ad Alliance and RTL Data have released findings from their CampaignImpact study analyzing toom Baumarkt's advertising effectiveness during the 2025/2026 NFL season. Running from September 4, 2025, to February 8, 2026, the campaign featured Coach Esume across broadcasts on RTL, NITRO, and RTL+. The quantitative study measured brand impact by comparing a baseline sample from September 2025 with a post-campaign survey in February 2026.

• The campaign by toom Baumarkt aired during the NFL season from September 4, 2025, to February 8, 2026, across RTL, NITRO, and RTL+.
• Commercial creatives featured Coach Esume, including the campaign motif 'Playbook'.
• The study was conducted by RTL Data using quantitative online surveys across the panels ilovemymedia, love2say, horizoom, and cint.

TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.

• TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
• TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
• The Sales Agent MVP requires human approval for each deal before proceeding.

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

On September 15, 2026, Ozone announced the launch of Arc, a new product capability that optimizes campaign delivery toward advertiser performance outcomes. Arc builds on Ozone's Audience Connection Platform, which reaches nearly 300 million consumers across trusted publisher environments in the UK and US. Early campaigns with Medialab Group and Alzheimer's Society delivered 59% more donations per user reached. Ozone also published research with OnePoll showing that editorial websites are the most trusted online advertising environment.

• On September 15, 2026, Ozone announced the launch of Arc, a new product capability on its Audience Connection Platform reaching almost 300 million consumers across the UK and US.
• Arc combines Ozone's consented and compliant data with content signals to predict where audiences are in their purchase journey and optimizes campaign delivery in real time.
• In an early campaign run with Medialab Group, Alzheimer's Society saw 59% more donations per user reached using Arc.

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]