ActiveCampaign vs RingCentral

ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average

ActiveCampaign launches Active Intelligence: Wavelength, marketing AI tuned to your business, not the industry average.

ActiveCampaign Launches Active Intelligence: Wavelength

ActiveCampaign announced Active Intelligence: Wavelength, an AI-driven capability within its platform that learns from each customer's account using 500+ signals to generate and act on marketing recommendations. The product drafts campaigns, builds segments, detects broken customer journeys, and automates recurring tasks across 300+ platform capabilities. ActiveCampaign claims Wavelength delivers a 75% higher engagement rate for users and can lift click-through rates by up to 17% in early data. The release emphasizes automating execution (not just insights) and personalization grounded in a business's own data.

• ActiveCampaign launched Active Intelligence: Wavelength, a marketing AI capability within its platform.
• Wavelength uses over 500 signals from each business account to generate recommendations and act on them.
• ActiveCampaign claims businesses using Active Intelligence see a 75% higher engagement rate.

ActiveCampaign Launches Google Ads Connector

ActiveCampaign announced a Google Ads connector for Active Intelligence, its AI-powered marketing engine, enabling marketers to create and manage Google Ads Performance Max campaigns directly inside ActiveCampaign using conversational prompts. The integration guides users through account setup, goal selection and ad copy creation, and can leverage Google’s gen AI asset builder (beta) or assets from ActiveCampaign’s Content Manager. The connector expands Active Intelligence’s ecosystem — which already includes Wix, Calendly and Stripe — and is available now to ActiveCampaign customers on Plus plans and above. The feature aims to let marketers stay in a single AI-driven workspace while executing campaigns across Google inventory (Search, YouTube, Gmail, Maps, Display, Discover).

• ActiveCampaign launched a Google Ads connector for Active Intelligence to create and manage Google Ads Performance Max campaigns inside ActiveCampaign.
• The integration supports conversational prompts to guide users through campaign creation, account setup, goal selection and ad copy proposals.
• The connector can use Google’s gen AI asset builder (in beta) to generate images or use assets from ActiveCampaign Content Manager.

RingCentral Announces Plugin for ChatGPT and MCP Connectors for Claude

RingCentral announced a new plugin for ChatGPT and MCP connectors for Claude, enabling businesses to turn conversations into actions. This is a significant product integration with major AI platforms.

Aragon Research Defines $251B Intelligent Communications Experience Market

Aragon Research has introduced the Intelligent Communications Experience (ICX), a new enterprise technology category unifying unified communications, contact centers, and agentic AI into a single architecture. This convergence eliminates silos and integrates AI agents as first-class citizens alongside human employees, fostering a blended workforce for enhanced productivity. The ICX market is projected to grow from $152.13 billion in 2025 to $251.83 billion by 2031. Industry leaders including Intermedia, Mitel, RingCentral, and Vonage have validated the framework, aligning their product strategies with its core layers: core capabilities, ICX Engine, AI Fabric, and Agentic-Channel. This recognition is expected to drive vendor consolidation and M&A activity as providers build comprehensive platforms. Aragon Research provides the full research note to clients.

• Aragon Research defines the Intelligent Communications Experience (ICX) market, projected to grow from $152.13B in 2025 to $251.83B by 2031.
• ICX merges unified communications, contact center platforms, and agentic AI into a single framework supporting a blended human-AI workforce.
• Intermedia, Mitel, RingCentral, and Vonage have publicly validated the ICX model.

RingCentral Named to Business Insider's Most Innovative Businesses 2027

RingCentral, Inc., a leader in AI-powered customer engagement, has been named to Business Insider's America's Most Innovative Businesses 2027 list, produced in partnership with Plant-A Insights Group. The list recognizes publicly traded U.S. companies for strong innovation performance, combining industry reputation, technological impact, and R&D investment. The evaluation reviewed over 4,000 companies, with 500 recognized. RingCentral's inclusion highlights its Agentic Voice AI portfolio and its leadership in AI innovation. The company's President & COO, Kira Makagon, commented on the recognition, emphasizing the transformative potential of Agentic Voice AI in customer engagement.

• RingCentral was named to Business Insider's America's Most Innovative Businesses 2027 list.
• The list was produced in partnership with Plant-A Insights Group.
• Over 4,000 publicly traded U.S. companies were reviewed, with 500 recognized.