ActiveCampaign vs MoEngage

ActiveCampaign Launches Active Intelligence: Wavelength, Marketing AI Tuned to Your Business, Not the Industry Average

ActiveCampaign launches Active Intelligence: Wavelength, marketing AI tuned to your business, not the industry average.

ActiveCampaign Launches Active Intelligence: Wavelength

ActiveCampaign announced Active Intelligence: Wavelength, an AI-driven capability within its platform that learns from each customer's account using 500+ signals to generate and act on marketing recommendations. The product drafts campaigns, builds segments, detects broken customer journeys, and automates recurring tasks across 300+ platform capabilities. ActiveCampaign claims Wavelength delivers a 75% higher engagement rate for users and can lift click-through rates by up to 17% in early data. The release emphasizes automating execution (not just insights) and personalization grounded in a business's own data.

• ActiveCampaign launched Active Intelligence: Wavelength, a marketing AI capability within its platform.
• Wavelength uses over 500 signals from each business account to generate recommendations and act on them.
• ActiveCampaign claims businesses using Active Intelligence see a 75% higher engagement rate.

ActiveCampaign Launches Google Ads Connector

ActiveCampaign announced a Google Ads connector for Active Intelligence, its AI-powered marketing engine, enabling marketers to create and manage Google Ads Performance Max campaigns directly inside ActiveCampaign using conversational prompts. The integration guides users through account setup, goal selection and ad copy creation, and can leverage Google’s gen AI asset builder (beta) or assets from ActiveCampaign’s Content Manager. The connector expands Active Intelligence’s ecosystem — which already includes Wix, Calendly and Stripe — and is available now to ActiveCampaign customers on Plus plans and above. The feature aims to let marketers stay in a single AI-driven workspace while executing campaigns across Google inventory (Search, YouTube, Gmail, Maps, Display, Discover).

• ActiveCampaign launched a Google Ads connector for Active Intelligence to create and manage Google Ads Performance Max campaigns inside ActiveCampaign.
• The integration supports conversational prompts to guide users through campaign creation, account setup, goal selection and ad copy proposals.
• The connector can use Google’s gen AI asset builder (in beta) to generate images or use assets from ActiveCampaign Content Manager.

MoEngage Acquires Aampe for AI Agent Engagement

MoEngage, a customer engagement platform, announced on June 24, 2026, its acquisition of Aampe, an agentic AI infrastructure company that deploys a dedicated autonomous AI agent for every individual end-user. The deal integrates Aampe's per-user decisioning architecture into MoEngage's platform, and Aampe's founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join to lead a new Agentic Decisioning group. Aampe processes over 200 billion decisions per week, and its existing customers will gain access to MoEngage's engineering and support resources. MoEngage recently raised $280 million in Series F funding across two tranches to scale its Merlin AI suite. The combined offering is positioned as an 'Agentic Customer Engagement Platform', signaling a shift toward 1:1 agentic marketing.

• MoEngage acquired Aampe on June 24, 2026.
• Aampe deploys dedicated AI agents per user and processes over 200 billion decisions weekly.
• Aampe's founding team (Paul Meinshausen, Schaun Wheeler, Sami Abboud) will lead MoEngage's new Agentic Decisioning group.

MoEngage and Boldest Partner for Cognitive Telecom Marketing

MoEngage announced a strategic partnership with Boldest (part of Prodapt) to deliver Cognitive Marketing and AI-driven customer engagement to telecommunications operators. The collaboration pairs MoEngage’s agentic customer engagement platform — strengthened by its recent acquisition of Aampe — with Boldest as the execution partner using its proprietary Cognitive Marketing framework to identify subscriber intent signals and manage campaigns in real time. The partnership aims to address telecom-specific challenges such as fragmented customer data, high churn from delayed interventions, and slow time-to-market for personalized campaigns, offering an end-to-end closed-loop system to reduce churn, accelerate growth, and enable 1-to-1 personalization at scale. Quotes in the announcement come from Sanjay Kupae (Vice President, Partnerships, MoEngage) and Keith Pires (Chief Revenue Officer, Boldest). Publication: MarTech Series / PR Newswire, 2026-06-30.

• MoEngage announced a strategic partnership with Boldest (part of Prodapt) to bring Cognitive Marketing to telecommunication operators.
• MoEngage recently acquired Aampe, which the article says enables agentic, 1-to-1 personalization at scale.
• Boldest will act as the execution partner, applying its proprietary Cognitive Marketing framework to identify and act on subscriber intent signals in real time.

MoEngage Acquires Aampe for 1:1 Agentic Decisioning

MoEngage announced on June 24, 2026 that it has acquired San Francisco–headquartered Aampe, an AI infrastructure company that provisions a dedicated, autonomous AI agent for each individual customer. The acquisition integrates Aampe’s reinforcement-learning, per-user agent technology natively into MoEngage, aligning with MoEngage’s Merlin AI investments to deliver 1:1 personalization at scale. Aampe’s privacy-centric architecture stores no personally identifiable information and relies on anonymized behavioural patterns. Aampe’s founding team (Paul Meinshausen, Schaun Wheeler and Sami Abboud) will join MoEngage to lead Agentic Decisioning initiatives. Aampe’s agents are already in production at brands including Taxfix, ZenBusiness, Grab and Swiggy; the platform reportedly runs hundreds of millions of agents and processes more than 200 billion decisions weekly.

• MoEngage announced the acquisition of Aampe on 2026-06-24.
• Aampe is a San Francisco–headquartered AI infrastructure company that provisions a dedicated, autonomous AI agent for every individual customer.
• Aampe’s agents are in production across brands including Taxfix, ZenBusiness, Grab and Swiggy and the platform reportedly runs hundreds of millions of agents and processes over 200 billion decisions every week.