Absolute Digital Media vs xpose360

Absolute Digital Media nominated for multiple awards at Ecommerce Awards 2026 and European Agency Awards 2026

We're delighted to have been nominated for 3 awards! Best eCommerce Agency up to 30 Employees, Best Full Service eCommerce Agency, and Most Innovative Use of AI in Data Management! ... We're delighted to have been nominated for 7 awards! 2x Best SEO Campaign (MP & Stelrad), Best PPC Campaign (Stelrad), Best Integrated Campaign (Stelrad), Best Use of AI in Client Campaign (Stelrad), SEO Agency of the Year, and Integrated Agency of the Year!

Travel Affiliate Marketing 2026: Why Last Click No Longer Suffices

MAI xpose360 has released a whitepaper arguing that affiliate marketing in the travel sector must move beyond last-click attribution. As travel customer journeys become more complex, bookings often result from multiple touchpoints including search engines, social media, creators, comparison portals, blogs, and AI-based search systems. According to the MAI xpose360 Affiliate-Marketing-Trendreport 2026, 71% of surveyed advertisers rank affiliate among their strongest sales channels. However, a survey of nine travel advertisers shows incrementality is often only estimated rather than precisely measured. An analysis of about 5,000 'Best Product' prompts reveals that affiliate and product review pages are highly visible in AI-generated answers. The report recommends measuring assisted conversions and incrementality, managing publishers by function, monitoring AI visibility, providing publishers with better data, and integrating creators into affiliate programs.

• MAI xpose360 published the whitepaper 'Travel – Affiliate-Marketing: Mehr als der letzte Klick'.
• 71% of surveyed advertisers in the MAI xpose360 Affiliate-Marketing-Trendreport 2026 count affiliate marketing among their strongest revenue channels.
• A survey of nine travel advertisers found that incrementality is considered but often based on estimates.

MAI xpose360 and Thalia: Systematic Marketing Webinar

MAI xpose360 and Thalia will present a webinar titled “Marketing with System: How we translate measures into clear growth strategies” on 27 August 2026 (11:00–12:00 CET). Presenters Franziska Kalchschmid (Senior Affiliate & Events Manager, MAI xpose360) and Eva Möritz (Manager Online Marketing, Thalia) will showcase the Thalia case: how affiliate/partner marketing is integrated with category management, retail media and brand/content to become a strategic growth channel. The session covers prioritization, target-linked remuneration, measurable growth, sustainable new-customer acquisition and flexible marketing roadmaps. The article (published 2026-08-17) is hosted on affiliateBLOG.de, a project of xpose360 GmbH.

• A webinar featuring MAI xpose360 and Thalia is scheduled for 27 August 2026 from 11:00 to 12:00 CET.
• Presenters are Franziska Kalchschmid (Senior Affiliate & Events Manager at MAI xpose360) and Eva Möritz (Manager Online Marketing at Thalia).
• Article published on 2026-08-17 on affiliateBLOG.de (project of xpose360 GmbH).

Synatix Acquires Preisvergleich.de

Synatix Unternehmensgruppe has acquired the long-established German comparison portal Preisvergleich.de, adding it to its portfolio which already includes KREDIT.DE. The acquisition is presented as a strategic expansion to strengthen Synatix's position as an independent challenger in the German online comparison market and to offer consumers more independent and transparent comparison options for purchase and financial decisions. The move is positioned as further integration of Preisvergleich.de into Synatix's existing structures and experience.

• Synatix Unternehmensgruppe has acquired the comparison portal Preisvergleich.de.
• Preisvergleich.de will join Synatix's existing portfolio, which also includes KREDIT.DE.
• The acquisition was announced on 2026-08-12 in an article on affiliateBLOG.de.