Absolute Digital Media

Absolute Digital Media nominated for multiple awards at Ecommerce Awards 2026 and European Agency Awards 2026

We're delighted to have been nominated for 3 awards! Best eCommerce Agency up to 30 Employees, Best Full Service eCommerce Agency, and Most Innovative Use of AI in Data Management! ... We're delighted to have been nominated for 7 awards! 2x Best SEO Campaign (MP & Stelrad), Best PPC Campaign (Stelrad), Best Integrated Campaign (Stelrad), Best Use of AI in Client Campaign (Stelrad), SEO Agency of the Year, and Integrated Agency of the Year!

Today’s CMO Must Redefine Marketing And Identity

Today’s CMOs face a rapidly changing landscape as consumer expectations rise and marketing shifts from mass reach to identity-driven, cross-channel engagement. The piece argues that CMOs must redefine marketing and identity, moving beyond 'buy eyeballs' to owning cookies and mobile keys for one-to-one conversations, and leveraging real-time performance data to optimize campaigns on the fly. It notes that mass media is fragmenting into thousands of websites, apps, and streaming experiences, forcing CMOs to connect addressable touchpoints with traditional channels like TV, radio, and print. A real-world example highlights a large beauty brand topping 500 million addressable IDs in its data management platform, illustrating how anonymous device data can be augmented with engagement data to form a true view of the consumer. Ultimately, identity is framed as the new basis of competition in marketing, requiring CMOs to broaden identity definitions and tie data to every customer interaction—from product returns to forums and commerce.

360i CEO Sarah Hofstetter On The DNA Of A Modern Lead Agency

360i CEO Sarah Hofstetter discusses what defines a modern lead agency in this AdExchanger interview. She emphasizes adaptability in a rapidly changing tech landscape while maintaining core strengths such as strong data capabilities and an integrated services suite. Hofstetter argues for interagency collaboration and the ability to lead across media and creative, stressing that clients’ needs should drive teams rather than fixed service labels. The agency pursues an agnostic approach to client opportunities and uses comms planning to map paid, owned, and earned media along the customer journey. She notes that a lead agency should have line-of-sight into the business and identify white space, and highlights the value of educating clients internally, including the legal department, to become true organizational partners. The piece also cites 360i’s work for Absolut in the US and mentions MKG as Absolut’s experiential agency.