8x8 vs Iterable

8x8 Extends AI Across Its CX Platform to All Teams

8x8, Inc. announced on July 30, 2026 that it is expanding its AI-powered intelligence, routing, and automation capabilities across its entire CX platform, making these tools available to all business teams, not just contact centers. The update includes capabilities like 8x8 Pulse for conversation intelligence, 8x8 AI Routing for expert matching, 8x8 AI Studio for multi-model AI agent development, and 8x8 Resolve for frontline incident alerting, along with a native integration with Synthflow. The company reported FY2026 revenue of $735.8 million, up 3% year-over-year, and achieved its first full-year GAAP profitability since 2015, driven by strong AI adoption. Earlier in 2026, 8x8 acquired Singapore-based Maven Lab and launched several new products, signaling a broader trend toward AI-native CX platforms.

• 8x8 announced AI platform updates on July 30, 2026, extending AI features beyond the contact center to all teams.
• New capabilities include 8x8 Pulse, 8x8 Resolve, 8x8 AI Routing, 8x8 AI Studio, and Synthflow integration.
• FY2026 revenue was $735.8 million, up 3% year-over-year, with first full-year GAAP profitability since 2015.

Krisp Joins 8x8 Partner Ecosystem

8x8, Inc. announced that Krisp, a voice-AI provider, has joined the 8x8 Technology Partner Ecosystem to integrate AI-powered noise cancellation, voice isolation, bidirectional accent conversion, and multilingual voice capabilities into the 8x8 Platform for CX. The integration is available to 8x8 Contact Center and 8x8 Work customers and aims to improve audio quality for live calls and the downstream accuracy of transcripts, summaries, sentiment analysis, quality management, and compliance workflows. Executives from both companies highlighted the partnership's potential to reduce communication barriers for distributed teams and enhance customer interactions.

• Krisp has joined the 8x8 Technology Partner Ecosystem.
• Integration brings Krisp’s AI-powered noise cancellation, voice isolation, accent conversion, and multilingual voice capabilities to the 8x8 Platform for CX.
• Krisp’s real-time, bidirectional accent conversion and multilingual voice capabilities support 60+ languages.

8x8 Launches Consumption-Based UC for Resell Partners

8x8, Inc. has launched 8x8 Small Business, a self-serve, consumption-based unified communications offering for direct resell partners targeting companies with fewer than 100 users. The package removes fixed seat counts, annual licences, and mandatory bundled tools, while delivering core UC features — global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration. Partners can deploy and provision users in as little as five days and receive enablement, co-branded demand-generation materials, and day-one support. The offering is initially available to direct resell partners in the UK, the Republic of Ireland, and Australia.

• 8x8, Inc. launched 8x8 Small Business, a self-serve, consumption-based UC offering for direct resell partners.
• The solution targets companies with fewer than 100 users and removes fixed seat counts and annual licences.
• Core capabilities include global calling, meetings, chat, compliance, analytics, CRM integration, and Microsoft Teams Phone integration.

Fall Product Release: Turn Connected Context into Compounding Intelligence

Iterable's Fall 2026 product release introduces Journeys Live Data, Catalog in Segmentation, WhatsApp integration, Integrations Hub, and RCS Business Messaging, along with AI Decision Intelligence and Decision Memory.

Iterable Launches Fall Release with Nova Agents, RCS

Iterable, an AI-powered customer engagement platform, announced a major Fall Product Release featuring native RCS messaging, WhatsApp integration, an Integrations Hub, Salesforce Sync, Journeys Live Data, and new Nova Intelligence Agents. These features aim to unify customer context across the marketing stack, enabling a continuous learning loop where every interaction informs future decisions. The release addresses the 'context gap' by connecting fragmented customer data, conversations, and behaviors. Early adopters report significant gains: Babylist reclaimed 50% of its CRM team's campaign bandwidth, and Send Time Decisioning users see over 70% lift in clicks and 80% in opens. The update marks a shift from AI that assists to intelligence that continuously learns from every engagement.

• Iterable announced its Fall Product Release with native RCS, WhatsApp, Integrations Hub, Salesforce Sync, and Nova Agents.
• New features aim to close the 'context gap' by connecting customer data, conversations, and intelligence.
• Babylist, a customer, reclaimed 50% of its CRM team's campaign bandwidth using Nova Intelligence.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.

• Sam Allen is CEO of Iterable, described as a customer engagement platform focused on AI-driven personalization.
• The article is an episode of Adweek’s Marketing Vanguard series hosted by Jenny Rooney and includes a video interview.
• Sam Allen previously held prominent roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of the global marketing organization.