Zartico

Zartico operates a vertical B2B SaaS model centred on a proprietary integrated data foundation for the tourism and destination marketing sector. It creates value by aggregating, cleaning, normalising, and analysing multiple datasets, then packaging that intelligence into software dashboards, attribution tools, data feeds, and bespoke insight services. Customers use the platform to measure campaign performance, understand visitor behaviour, support planning, and quantify economic impact.

Zartico is a private B2B analytics software company that provides measurement, attribution, and visitor intelligence tools for the tourism and place-based marketing sector. Its platform combines geolocation, website, campaign, lodging, and partner data into a proprietary integrated data model that helps destination marketing organisations, tourism boards, agencies, and related marketers understand visitor movement, campaign impact, and economic outcomes.

The company generates revenue through recurring software subscriptions for its core analytics products, add-on modules for specific use cases such as website attribution and lodging analytics, data delivery products for agency workflows, and custom analytics engagements. Its core value proposition is linking marketing activity and digital behaviour to real-world visitation and economic impact, making it a specialised measurement and intelligence provider rather than a general-purpose adtech buying platform.