YipitData
Alternative-data market intelligence for investors, brands and retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Yipit, LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- Data Provider / Broker
- Official website
- yipitdata.com
What YipitData does
YipitData creates value by acquiring, operating and validating proprietary consumer and business data panels, supplementing them with licensed sources, then converting observed spending and behavioural signals into decision-ready market intelligence. It distributes this intelligence through a subscription platform, defined product schedules and dedicated analytical support. Data breadth, continuous refresh and analytical workflows support recurring enterprise contracts.
Category differentiation
YipitData is an enterprise alternative-data and market-intelligence provider, not a consumer deal-aggregation marketplace. It does not operate an advertising network, data clean room or foundational AI model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
YipitData is the trading name of Yipit, LLC, a New York-based alternative-data and market-intelligence company. It collects and combines owned B2C and B2B panels with licensed data, including card transactions, receipts, business and cloud spending, web data and app usage. Its platform measures market share, consumer behaviour, company performance, pricing, competitive activity and market trends. The company sells enterprise subscriptions, specified datasets, analytical platform access and analyst support to institutional investors and corporate customers. Its customers include hedge funds, asset managers, private-equity and venture-capital firms, investment banks, brands, retailers and corporate strategy, sales and category teams. Insight Agent extends the core platform through natural-language analysis grounded in YipitData’s underlying proprietary sources.
Business model & monetisation
YipitData monetises primarily through negotiated annual enterprise subscriptions for selected proprietary datasets, platform access, analytical products and related services. Contracts use product-specific pricing schedules, are generally paid annually in advance, and are non-cancellable and non-refundable. Fees vary by datasets selected, user access, scope and contract terms. Insight Agent has a no-fee trial arrangement, with continued use requiring a commercial agreement.
- Enterprise data and platform subscriptions
- Software Subscription
- Dataset-specific access under pricing schedules
- Content Subscription
- Analyst support and related services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Circana
Retail, consumer and media measurement platform for enterprises.
- Numerator
Consumer purchase data and market intelligence for brands and retailers.
- YouGov
Market research and consumer insights platform built on a proprietary panel.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about YipitData
What is YipitData?
YipitData is the trading name of Yipit, LLC, an alternative-data and market-intelligence company that provides observed spending, transaction and behavioural analysis.
Who uses YipitData?
Hedge funds, asset managers, private-equity and venture-capital firms, investment banks, brands, retailers and corporate strategy teams use YipitData.
How does YipitData make money?
It sells negotiated annual enterprise subscriptions for data products, platform access, analysis and related support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
27 publicly documented primary sources and citations linked across the market graph.
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