Yieldmo
Yieldmo is a programmatic adtech platform for contextual, creative and curated media optimisation.
Analyst Perspective
Yieldmo is a private US advertising technology company that provides programmatic advertising products for brand advertisers, media agencies and publishers. Its platform combines contextual targeting, inventory curation, predictive audience expansion, creative optimisation and premium marketplace access across web, in-app and CTV environments. Rather than operating as a pure standalone DSP or SSP, it appears to sit across the decisioning layer of programmatic advertising, working with existing buying and supply platforms while also offering curated publisher inventory and bespoke ad formats. The company makes money through a hybrid model. It earns margin or take rates on media spend and curated marketplace deals, charges premium pricing for high-impact placements and multi-slot formats, and sells managed creative production and optimisation services. Its paying customers are business buyers, chiefly brand advertisers, agencies and publishers seeking better campaign performance, safer contextual alignment and improved publisher yield.
Analyst Signal Briefing
Updated: 2 Jul 2026Yieldmo has appointed Anthony Flaccavento as Chief Revenue Officer and Eric Herd as Global Head of Sports & Emerging Products to lead revenue and vertical expansion. The company recently scaled its AI-powered YMax.ai platform, enhancing predictive intelligence and transparency for open-web advertising. This infrastructure underpins the launch of Fieldhouse Media Networks, a specialised sports network developed with Pacers Sports & Entertainment and Deloitte. These developments, supported by key leadership hires across engineering and people operations, focus on scaling AI-driven solutions and premium sports inventory.
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Key insights about Yieldmo
Category Differentiation
Yieldmo is an advertising technology company, not a crop yield platform or generic marketing agency. It sits in programmatic media optimisation and curated inventory rather than being a pure publisher or a pure standalone DSP.
Yieldmo: About
Yieldmo operates a hybrid adtech business model combining software-led campaign optimisation with monetised media access. It creates value by improving ad decisioning through contextual signals, predictive modelling and creative intelligence, while also packaging premium publisher inventory into curated marketplace products. This allows it to participate both in software value creation and in media transaction economics. The business is complemented by managed creative services that help advertisers deploy bespoke formats tied to Yieldmo’s activation environment.
How Yieldmo Works & Monetises
Business model analysis and core revenue streams
Yieldmo monetises through a hybrid adtech model combining media transaction take rates with value-added platform and service revenue. The main commercial mechanisms appear to be CPM-based campaign spending, negotiated marketplace pricing on curated or guaranteed inventory, premium pricing for proprietary high-impact formats, and service fees for custom creative production. Revenue is therefore linked to advertiser media spend, marketplace margin and campaign support services rather than consumer subscriptions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Yieldmo)
Fieldhouse Media Networks Launches the First Sports Network of its Kind for Indiana Fans
Press article about Fieldhouse Media Networks launching a first-of-its-kind sports network for Indiana fans.
Read original sourceYieldmo appoints Anthony Flaccavento as Chief Revenue Officer and adds new sales roles in Chicago and Los Angeles
The company added a CRO (Anthony Flaccavento) to its leadership team and posted new job openings for Account Executive (Chicago) and Account Manager (Los Angeles), indicating expansion into specific agency markets and a new revenue leadership role.
Read original sourcePrebid.js 11.20.0 Released
Prebid.js published release 11.20.0 on 2026-06-24. The release includes core pull requests (notably alignment of Prebid Server adapter sync browser restrictions), a Windows build bug fix, multiple maintenance updates, and several adapter changes such as adding a new adapter (m152), updates to billow_rtb25 (sharedId support), and Uid2 id module adjustments. The release was published via the GitHub Actions account and includes source code archives (zip and tar.gz). The changelog lists linting and maintenance PRs, CI and build tool updates, adapter fixes and declarations (e.g., IAB Europe TCF GVL Vendor ID for Floxis), and various test and dependency updates.
Read original sourceYieldmo: Frequently Asked Questions
What is Yieldmo?
Yieldmo is a private adtech company that helps advertisers, agencies and publishers run contextual, creative-led and curated programmatic advertising campaigns.
Who uses Yieldmo?
Its main users are brand advertisers, media agencies, media buyers and publishers seeking premium inventory, creative optimisation and yield improvement.
How does Yieldmo make money?
It earns revenue from media spend take rates, negotiated marketplace deals, premium ad formats and creative production services.
Company Facts
- Founded
- 2012
- Headquarters
- 1 Tara Boulevard Suite 200, Nashua, New Hampshire 03062, United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- yieldmo.com