YI

Yieldmo

Programmatic adtech platform for contextual, creative and curated media optimisation.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Yieldmo, Inc.
Entity type
COMPANY
Founded
2012
Headquarters
1 Tara Boulevard Suite 200, Nashua, New Hampshire 03062, United States
Company size
50–200
Market role
AdTech Vendor
Official website
yieldmo.com

What Yieldmo does

Yieldmo operates a hybrid adtech business model combining software-led campaign optimisation with monetised media access. It creates value by improving ad decisioning through contextual signals, predictive modelling and creative intelligence, while also packaging premium publisher inventory into curated marketplace products. This allows it to participate both in software value creation and in media transaction economics. The business is complemented by managed creative services that help advertisers deploy bespoke formats tied to Yieldmo’s activation environment.

Category differentiation

Yieldmo is an advertising technology company, not a crop yield platform or generic marketing agency. It sits in programmatic media optimisation and curated inventory rather than being a pure publisher or a pure standalone DSP.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Yieldmo is a private US advertising technology company that provides programmatic advertising products for brand advertisers, media agencies and publishers. Its platform combines contextual targeting, inventory curation, predictive audience expansion, creative optimisation and premium marketplace access across web, in-app and CTV environments. Rather than operating as a pure standalone DSP or SSP, it sits across the decisioning layer of programmatic advertising, working with existing buying and supply platforms while also offering curated publisher inventory and bespoke ad formats. The company makes money through a hybrid model. It earns margin or take rates on media spend and curated marketplace deals, charges premium pricing for high-impact placements and multi-slot formats, and sells managed creative production and optimisation services. Its paying customers are business buyers, chiefly brand advertisers, agencies and publishers seeking better campaign performance, safer contextual alignment and improved publisher yield.

Company news briefing

Briefing updated:

Building on its executive expansion and the rollout of the YMax.ai platform, Yieldmo has entered a strategic partnership with Partnerbrite by WSC Sports to advance sports sponsorship through predictive intelligence. This collaboration facilitates the continued growth of the Fieldhouse Media Network under the direction of Chief Revenue Officer Anthony Flaccavento. Additionally, Yieldmo has updated its Prebid.js integration to block bids and synchronisations for COPPA-regulated requests, reinforcing its commitment to technical data governance and privacy compliance across its premium digital environments.

Business model & monetisation

Yieldmo monetises through a hybrid adtech model combining media transaction take rates with value-added platform and service revenue. The main commercial mechanisms are CPM-based campaign spending, negotiated marketplace pricing on curated or guaranteed inventory, premium pricing for proprietary high-impact formats, and service fees for custom creative production. Revenue is therefore linked to advertiser media spend, marketplace margin and campaign support services rather than consumer subscriptions.

Curated marketplace media spend
Percentage Take-Rate
Premium format activations
Percentage Take-Rate
Creative production services
Service Fee
Optimisation and audience products
Percentage Take-Rate

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

Yieldmo, Inc.

IAB vendor record: 173

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 3, 4
Declared feature IDs
1, 2, 3
Declared special purpose IDs
1, 2, 3
Indexed sellers.json entries
472 · yieldmo.com

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Explore company relationships

Questions about Yieldmo

What is Yieldmo?

Yieldmo is a private adtech company that helps advertisers, agencies and publishers run contextual, creative-led and curated programmatic advertising campaigns.

Who uses Yieldmo?

Its main users are brand advertisers, media agencies, media buyers and publishers seeking premium inventory, creative optimisation and yield improvement.

How does Yieldmo make money?

It earns revenue from media spend take rates, negotiated marketplace deals, premium ad formats and creative production services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

22 publicly documented primary sources and citations linked across the market graph.

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