Wondaris

Wondaris Pty Ltd is an Australian martech software company operating the Wondaris platform, a composable customer data platform for marketers. The product unifies first-party customer data across cloud environments, CRM systems, and marketing technologies, then enables audience segmentation, predictive modelling, and cross-channel activation. The business sits within the XPON Technologies Group structure, with Wondaris functioning as a wholly owned subsidiary and software asset of the broader group. The company generates revenue through enterprise SaaS licensing for business customers, particularly enterprise marketing teams, data-driven brands, and digital marketing organisations. Its commercial value proposition centres on helping customers consolidate fragmented customer data, retain control over data ownership, apply built-in predictive AI use cases such as churn and lifetime value scoring, and activate audiences across digital channels without replacing existing data infrastructure.