WiseTech Global

WiseTech Global operates a vertical B2B SaaS model for the logistics industry. It develops proprietary cloud software that becomes embedded in customers’ day-to-day freight, customs, warehouse, transport and container workflows. Value is created through operational centralisation, compliance support, workflow automation and ecosystem connectivity across multiple supply chain participants. Revenue expands through long-term platform adoption, increased transaction volumes, modular packaging and the addition of adjacent logistics software assets into the broader customer base.

WiseTech Global is an Australian enterprise software company focused on logistics and global trade operations. Its main product, CargoWise, is a cloud-based logistics execution platform used by freight forwarders, customs brokers, third-party logistics providers and multinational logistics enterprises to manage freight forwarding, customs, warehousing, transport and operational workflows. The company also owns complementary products for container optimisation, yard and terminal management, intermodal visibility and regional freight transport operations.

The company makes money primarily from recurring software fees and usage-linked charges. Its commercial model has evolved from traditional site-based licensing towards a transaction-oriented structure, with CargoWise Value Packs tying revenue more directly to shipment volumes and platform usage. WiseTech creates value by replacing fragmented legacy systems with integrated operational software and then expanding account value through cross-sell, regional product coverage and acquired logistics software businesses.