Weberlo
Cookieless attribution and revenue analytics for performance marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Weberlo Unipessoal Lda
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Portugal
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- weberlo.com
What Weberlo does
Weberlo operates a B2B SaaS model. It delivers attribution, tracking and analytics software that helps businesses measure marketing effectiveness despite browser and platform privacy restrictions. The platform creates value by collecting server-side conversion data, mapping customer journeys, analysing revenue contribution by channel and pushing validated signals back into ad platforms. Customers adopt the software to improve measurement accuracy, optimise spend and increase return on advertising activity.
Category differentiation
This is a Portuguese attribution software company, not the dissolved UK entity with a similar name. It is not a media agency, ad network or consumer app; it sells measurement software to businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Weberlo Unipessoal Lda, trading as Weberlo, is a private AdTech SaaS company based in Coimbra, Portugal. It provides cookieless marketing attribution, server-side tracking, conversion API synchronisation and AI-powered analytics for performance marketing teams. Its platform captures conversion and revenue events, reconstructs customer journeys and feeds cleaner signal data back into advertising platforms to improve campaign measurement and budget allocation. The company sells primarily to performance marketers, ecommerce brands, digital agencies, SaaS marketing teams and infoproduct businesses. Weberlo generates revenue through tiered software subscriptions with transparent monthly pricing, scaling by tracked traffic and revenue volume rather than through media buying or ad inventory resale. Its value proposition is measurement accuracy under privacy restrictions, faster implementation and simplified analysis through plain-English AI insights.
Business model & monetisation
Weberlo monetises through a tiered software subscription model. Pricing is published and starts at $39 per month, with higher plans scaling up to enterprise levels based on tracked traffic, page views and sales volume. Commercial expansion comes from plan upgrades as customers process more attribution data and require higher usage limits, premium support and enterprise arrangements.
- Core attribution platform subscriptions
- Software Subscription
- Higher-tier usage-based plan upgrades
- Software Subscription
- Enterprise support and custom commercial arrangements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Weberlo
What is Weberlo?
Weberlo is a B2B attribution and revenue analytics platform that uses cookieless, server-side tracking and AI-driven analysis for marketing measurement.
Who uses Weberlo?
Performance marketers, ecommerce brands, digital agencies, SaaS marketing teams and infoproduct businesses use Weberlo to measure campaigns and customer journeys.
How does Weberlo make money?
Weberlo makes money through tiered monthly software subscriptions, with pricing that scales by tracked traffic and commercial usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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