COMPANYVO2-SE

VO2

VO2 is a swedish adtech and media services group for publishers and advertisers.

VO2 operates in the Publisher & Media Owner segment.

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Distinction

This is a Swedish listed advertising and media holding company, not the VO2 max fitness metric or a consumer app. It combines publisher monetisation technology, media sales, outdoor advertising, and creative services.

Founded
Unknown
Headquarters
Sweden
Core Segment
Publisher & Media Owner
Company Size
Unknown
Official Links
Website
Verified
2026-04-22

VO2: About

VO2 creates value by combining software, media monetisation services, and agency execution inside one group. It helps publishers increase advertising yield through proprietary header bidding and optimisation tools, sells and monetises inventory across selected publisher environments, and provides advertisers with campaign access, outdoor media execution, and creative production. The group also grows through acquisitions of adjacent marketing, media, and technology assets.

VO2: Market Position

VO2 is a Swedish public holding company operating a portfolio of advertising, media monetisation, and creative businesses. Its assets include a proprietary publisher monetisation platform for header bidding and yield optimisation, managed media sales operations for publisher inventory, an out-of-home and DOOH specialist, and creative services for digital advertising. The group serves both publishers seeking higher ad revenue and advertisers seeking access to targeted inventory or campaign execution support.

VO2: Frequently Asked Questions

What is VO2?

VO2 is a Swedish listed group that owns advertising technology, publisher monetisation, media sales, outdoor media, and creative service businesses.

Who uses VO2?

Its paying customers are publishers, media owners, ad operations teams, advertisers, and agencies that buy monetisation software, media access, or campaign services.

How does VO2 make money?

It earns money through software fees and revenue share from publisher monetisation, commissions on media sales, outdoor advertising margins, and creative service fees.

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