VO2
Swedish adtech and media services group for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VO2 Cap Holding AB (publ)
- Entity type
- COMPANY
- Headquarters
- Sweden
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Ticker
- VO2-SE
- Official website
- vo2cap.se
What VO2 does
VO2 creates value by combining software, media monetisation services, and agency execution inside one group. It helps publishers increase advertising yield through proprietary header bidding and optimisation tools, sells and monetises inventory across selected publisher environments, and provides advertisers with campaign access, outdoor media execution, and creative production. The group also grows through acquisitions of adjacent marketing, media, and technology assets.
Category differentiation
This is a Swedish listed advertising and media holding company, not the VO2 max fitness metric or a consumer app. It combines publisher monetisation technology, media sales, outdoor advertising, and creative services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VO2 is a Swedish public holding company operating a portfolio of advertising, media monetisation, and creative businesses. Its assets include a proprietary publisher monetisation platform for header bidding and yield optimisation, managed media sales operations for publisher inventory, an out-of-home and DOOH specialist, and creative services for digital advertising. The group serves both publishers seeking higher ad revenue and advertisers seeking access to targeted inventory or campaign execution support.
Company news briefing
Briefing updated:
Following its Q2 2026 interim report, VO2 Cap Holding AB (publ) is advancing its 'acquire, refine, and divest' strategy, prioritising high-growth AdTech and Digital Out of Home (DOOH) segments. The group is currently streamlining its financial structure through debt refinancing and the settlement of contingent considerations to strengthen its cash position. This evolution builds upon the corporate resolutions established at the May 2026 Annual General Meeting, maintaining the founding leadership's focus on scaling its Nordic media-technology portfolio.
Business model & monetisation
VO2 uses a blended revenue model. Publisher technology revenue is generated through SaaS-style platform fees and/or revenue-share linked to monetised inventory and yield uplift. Media sales units earn commissions, take-rates, and inventory monetisation fees from advertiser spend or publisher revenue share. Outdoor media generates revenue from media placement sales and campaign execution. Creative units monetise through project fees and retainers. At group level, the model mixes software subscription economics with service fees and media-based margin.
- Publisher monetisation platform
- Software Subscription
- Publisher inventory sales and monetisation
- Percentage Take-Rate
- OOH and DOOH campaign execution
- Media Arbitrage
- Creative production services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Bright Mountain Media
Integrated adtech, insights, agency and digital media platform.
Side-by-side comparisons
Subsidiaries & acquisitions
- Livewrapped
Publisher header bidding platform with yield optimisation and telemetry.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
VO2 rapporterar delårsrapport för Q2 2026
Recorded impact score: 4/5
VO2 Cap Holding AB (publ), en ledande nordisk koncern av media- och techbolag, offentliggör härmed delårsrapport för perioden januari till juni 2026. Nedan presenteras en sammanfattning av rapporten. Delårsrapporten finns tillgänglig på https://www.vo2cap.se/investor-relations/financial-reports-presentations och som bifogad fil.
Investor Presentation Released: VO2
financials · Recorded impact score: 4/5
AI parsed presentation narrative: VO2 is delivering growth and strengthening its cash position by focusing on high-growth segments like AdTech and Digital Out of Home (DOOH). Management is executing a strategy of 'acquire, refine, and divest' while streamlining the group's financial structure through the settlement of contingent considerations and debt refinancing. Key tailwinds mentioned: AdTech Scalability, DOOH Expansion.
Explore company relationships
Questions about VO2
What is VO2?
VO2 is a Swedish listed group that owns advertising technology, publisher monetisation, media sales, outdoor media, and creative service businesses.
Who uses VO2?
Its paying customers are publishers, media owners, ad operations teams, advertisers, and agencies that buy monetisation software, media access, or campaign services.
How does VO2 make money?
It earns money through software fees and revenue share from publisher monetisation, commissions on media sales, outdoor advertising margins, and creative service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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