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COMPANYVO2-SE

VO2

VO2 is a swedish adtech and media services group for publishers and advertisers.

Analyst Perspective

VO2 is a Swedish public holding company operating a portfolio of advertising, media monetisation, and creative businesses. Its assets include a proprietary publisher monetisation platform for header bidding and yield optimisation, managed media sales operations for publisher inventory, an out-of-home and DOOH specialist, and creative services for digital advertising. The group serves both publishers seeking higher ad revenue and advertisers seeking access to targeted inventory or campaign execution support.

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Key insights about VO2

Subsidiaries

VO2 operates a network including Livewrapped, Madington.

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Similar Companies

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Acquisitions

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Category Differentiation

This is a Swedish listed advertising and media holding company, not the VO2 max fitness metric or a consumer app. It combines publisher monetisation technology, media sales, outdoor advertising, and creative services.

VO2: About

VO2 creates value by combining software, media monetisation services, and agency execution inside one group. It helps publishers increase advertising yield through proprietary header bidding and optimisation tools, sells and monetises inventory across selected publisher environments, and provides advertisers with campaign access, outdoor media execution, and creative production. The group also grows through acquisitions of adjacent marketing, media, and technology assets.

How VO2 Works & Monetises

Business model analysis and core revenue streams

VO2 uses a blended revenue model. Publisher technology revenue is generated through SaaS-style platform fees and/or revenue-share linked to monetised inventory and yield uplift. Media sales units earn commissions, take-rates, and inventory monetisation fees from advertiser spend or publisher revenue share. Outdoor media generates revenue from media placement sales and campaign execution. Creative units monetise through project fees and retainers. At group level, the model mixes software subscription economics with service fees and media-based margin.

Revenue Channels

Publisher monetisation platformSaaS / Software Subscription
Publisher inventory sales and monetisationPercentage Take-Rate (Media/FinTech/Marketplace)
OOH and DOOH campaign executionMedia Arbitrage / Margin
Creative production servicesService Fee / Retainer

Products & Services in Categories

Verified structural categorizations from the graph

VO2: Key Subsidiaries & Acquisitions

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Recent Signals (VO2)

VO2May 27, 2026

Kommuniké från årsstämma i VO2 Cap Holding AB (publ) den 27 maj 2026

Årsstämma med aktieägarna i VO2 Cap Holding AB (publ) (”Bolaget”) har hållits den 27 maj 2026. Vid årsstämman fattades bland annat de beslut som framgår nedan.

Read original source
VO2May 27, 2026

Kommuniké från årsstämma i VO2 Cap Holding AB (publ) den 27 maj 2026

Årsstämma med aktieägarna i VO2 Cap Holding AB (publ) (”Bolaget”) har hållits den 27 maj 2026. Vid årsstämman fattades bland annat de beslut som framgår nedan.

Read original source
VO2May 27, 2026

Kommuniké från årsstämma i VO2 Cap Holding AB (publ) den 27 maj 2026

Årsstämma med aktieägarna i VO2 Cap Holding AB (publ) (”Bolaget”) har hållits den 27 maj 2026. Vid årsstämman fattades bland annat de beslut som framgår nedan.

Read original source

VO2: Frequently Asked Questions

What is VO2?

VO2 is a Swedish listed group that owns advertising technology, publisher monetisation, media sales, outdoor media, and creative service businesses.

Who uses VO2?

Its paying customers are publishers, media owners, ad operations teams, advertisers, and agencies that buy monetisation software, media access, or campaign services.

How does VO2 make money?

It earns money through software fees and revenue share from publisher monetisation, commissions on media sales, outdoor advertising margins, and creative service fees.

Company Facts

Headquarters
Sweden
Core Segment
Publisher & Media Owner
Company Size
50–200
Official Link
vo2cap.se