Livewrapped
Publisher header bidding platform with yield optimisation and telemetry.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Livewrapped AB
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Sweden
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- livewrapped.com
What Livewrapped does
Livewrapped operates a B2B publisher monetisation software model. It provides proprietary infrastructure that helps publishers run, analyse and optimise header bidding more efficiently, then complements that software with managed onboarding, configuration and ongoing yield management services. The platform creates value by consolidating fragmented monetisation tooling into one operating layer, improving decision speed, transparency and revenue performance for publisher ad operations teams.
Category differentiation
Livewrapped is a publisher-side header bidding and yield optimisation platform, not a consumer media brand, SSP or general-purpose marketing automation tool. It is distinct from broad programmatic exchanges because its core role is helping publishers manage and optimise monetisation infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Livewrapped AB is a Swedish AdTech vendor focused on publisher monetisation infrastructure. The company sells a unified header bidding platform that combines wrapper orchestration, auction telemetry, demand integrations, analytics and optimisation controls for digital publishers and media owners. Its core users are publisher ad operations teams and programmatic revenue specialists that need better control over auction dynamics and SSP relationships across the open web. The company generates revenue through SaaS access to its platform and through managed yield services that cover implementation, optimisation and technical support. Livewrapped operates as part of the Vo2 group and has an explicit European footprint, with offices in Sweden, Germany and Spain. Its commercial value proposition is operational simplification, real-time transparency and revenue uplift for publishers running header bidding setups.
Business model & monetisation
Livewrapped monetises through recurring SaaS licensing for access to its header bidding platform and through managed service fees for onboarding, technical support and ongoing yield optimisation. Commercial value is tied to operating the publisher monetisation stack more efficiently and improving revenue yield, which supports retained subscriptions and service renewals.
- Header bidding platform subscriptions
- Software Subscription
- Onboarding and implementation support
- Service Fee
- Ongoing yield management and optimisation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Livewrapped AB
IAB vendor record: 919
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 10
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 47 · livewrapped.com
Products & market categories
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Livewrapped
What is Livewrapped?
Livewrapped is a publisher-focused AdTech platform that unifies header bidding management, auction analytics, SSP integrations and yield optimisation.
Who uses Livewrapped?
Digital publishers, media owners, ad operations teams and programmatic revenue specialists use Livewrapped to run and improve monetisation performance.
How does Livewrapped make money?
Livewrapped makes money through SaaS licensing for its platform and managed service fees for implementation, support and ongoing yield optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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