Livewrapped
Livewrapped is a publisher header bidding platform with yield optimisation and telemetry.
Analyst Perspective
Livewrapped AB is a Swedish AdTech vendor focused on publisher monetisation infrastructure. The company sells a unified header bidding platform that combines wrapper orchestration, auction telemetry, demand integrations, analytics and optimisation controls for digital publishers and media owners. Its core users are publisher ad operations teams and programmatic revenue specialists that need better control over auction dynamics and SSP relationships across the open web. The company generates revenue through SaaS access to its platform and through managed yield services that cover implementation, optimisation and technical support. Livewrapped operates as part of the Vo2 group and has an explicit European footprint, with offices in Sweden, Germany and Spain. Its commercial value proposition is operational simplification, real-time transparency and revenue uplift for publishers running header bidding setups.
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Key insights about Livewrapped
Category Differentiation
Livewrapped is a publisher-side header bidding and yield optimisation platform, not a consumer media brand, SSP or general-purpose marketing automation tool. It is distinct from broad programmatic exchanges because its core role is helping publishers manage and optimise monetisation infrastructure.
Livewrapped: About
Livewrapped operates a B2B publisher monetisation software model. It provides proprietary infrastructure that helps publishers run, analyse and optimise header bidding more efficiently, then complements that software with managed onboarding, configuration and ongoing yield management services. The platform creates value by consolidating fragmented monetisation tooling into one operating layer, improving decision speed, transparency and revenue performance for publisher ad operations teams.
How Livewrapped Works & Monetises
Business model analysis and core revenue streams
Livewrapped monetises through recurring SaaS licensing for access to its header bidding platform and through managed service fees for onboarding, technical support and ongoing yield optimisation. Commercial value is tied to operating the publisher monetisation stack more efficiently and improving revenue yield, which supports retained subscriptions and service renewals.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Livewrapped: Frequently Asked Questions
What is Livewrapped?
Livewrapped is a publisher-focused AdTech platform that unifies header bidding management, auction analytics, SSP integrations and yield optimisation.
Who uses Livewrapped?
Digital publishers, media owners, ad operations teams and programmatic revenue specialists use Livewrapped to run and improve monetisation performance.
How does Livewrapped make money?
Livewrapped makes money through SaaS licensing for its platform and managed service fees for implementation, support and ongoing yield optimisation.
Company Facts
- Founded
- 2017
- Headquarters
- Sweden
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- livewrapped.com