Vidyard
Vidyard is a business video software for sales and marketing teams.
Vidyard operates in the MarTech Vendor segment.
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Distinction
Vidyard is a B2B business video and sales enablement platform, not a consumer video-sharing site or a general video conferencing tool. It is closer to sales and marketing workflow software than to pure streaming infrastructure.
- Founded
- 2010
- Headquarters
- 1 Queen St. N, Unit #301, Kitchener, ON, Canada N2H 2G7
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Vidyard
Vidyard: About
Vidyard operates a B2B SaaS model centred on business video workflows. It acquires users through free recording tools, then converts teams and larger organisations into paid subscriptions for hosting, analytics, CRM-connected engagement tracking, AI-assisted creation and automated outreach. Value is created by helping revenue teams produce more video content, distribute it across the buyer journey and connect viewing behaviour to pipeline activity.
Products & Services in Categories
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Vidyard: Market Position
Vidyard is a Canadian private software company that provides a business video platform for sales, marketing and customer-facing teams. Its products cover personalised video messaging, enterprise video hosting, engagement analytics, AI avatars, script generation and automated video outreach workflows. The company sells primarily to businesses that want to use video inside outbound sales, buyer journey content and revenue operations workflows, with integrations into CRM and related systems.
The business makes money mainly through a freemium and tiered SaaS subscription model. Free tools act as top-of-funnel acquisition, while paid plans unlock broader video creation, hosting, analytics, branding, automation, integrations and team features. Custom enterprise plans extend this model with deeper workflow integration and automation capabilities for larger organisations.
Vidyard: Frequently Asked Questions
What is Vidyard?
Vidyard is a B2B software platform for creating, hosting, sharing and automating business video used by sales, marketing and customer-facing teams.
Who uses Vidyard?
Its users are mainly sales teams, business development representatives, marketers, revenue operations teams and enterprise communications teams.
How does Vidyard make money?
It makes money through freemium-to-paid SaaS subscriptions, per-user plans, enterprise packages and premium AI and automation features.
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