Vidyard
Business video software for sales and marketing teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Buildscale, Inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 1 Queen St. N, Unit #301, Kitchener, ON, Canada N2H 2G7
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- vidyard.com
What Vidyard does
Vidyard operates a B2B SaaS model centred on business video workflows. It acquires users through free recording tools, then converts teams and larger organisations into paid subscriptions for hosting, analytics, CRM-connected engagement tracking, AI-assisted creation and automated outreach. Value is created by helping revenue teams produce more video content, distribute it across the buyer journey and connect viewing behaviour to pipeline activity.
Category differentiation
Vidyard is a B2B business video and sales enablement platform, not a consumer video-sharing site or a general video conferencing tool. It is closer to sales and marketing workflow software than to pure streaming infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vidyard is a Canadian private software company that provides a business video platform for sales, marketing and customer-facing teams. Its products cover personalised video messaging, enterprise video hosting, engagement analytics, AI avatars, script generation and automated video outreach workflows. The company sells primarily to businesses that want to use video inside outbound sales, buyer journey content and revenue operations workflows, with integrations into CRM and related systems. The business makes money mainly through a freemium and tiered SaaS subscription model. Free tools act as top-of-funnel acquisition, while paid plans unlock broader video creation, hosting, analytics, branding, automation, integrations and team features. Custom enterprise plans extend this model with deeper workflow integration and automation capabilities for larger organisations.
Company news briefing
Briefing updated:
Vidyard has expanded its strategic partnership with Clari and Salesloft to better enable revenue teams to action buyer engagement signals within revenue orchestration workflows. This collaboration aligns with the company’s focus on the revenue motion, recently highlighted by the publication of its Video in Motion Benchmark Report. Additionally, Vidyard reported significant scaling milestones, now employing over 300 staff and serving a global customer base of 160,000 organisations.
Business model & monetisation
Vidyard monetises through SaaS subscriptions with a freemium entry tier and paid per-user plans for higher usage and more advanced functionality. Monetisation expands through premium features such as advanced analytics, branding, integrations, AI video generation, automated video workflows and custom-priced enterprise packages. The pricing approach combines self-serve conversion from free tools with higher-value sales-led enterprise deals.
- Team and enterprise subscriptions
- Software Subscription
- Per-user paid plans for video messaging and hosting
- Software Subscription
- Premium AI and automation add-ons
- Software Subscription
- Custom enterprise packages with advanced integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- ON24
B2B webinar and virtual event software for marketing teams.
- Banzai
B2B marketing software suite for webinars, outreach, newsletters and video.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Same Vidyard, built for what's next
Recorded impact score: 3.5/5
Vidyard announces a brand refresh, signaling a new chapter for the company. The blog post 'Same Vidyard, built for what's next' highlights the updated brand identity and forward-looking positioning.
Explore company relationships
Questions about Vidyard
What is Vidyard?
Vidyard is a B2B software platform for creating, hosting, sharing and automating business video used by sales, marketing and customer-facing teams.
Who uses Vidyard?
Its users are mainly sales teams, business development representatives, marketers, revenue operations teams and enterprise communications teams.
How does Vidyard make money?
It makes money through freemium-to-paid SaaS subscriptions, per-user plans, enterprise packages and premium AI and automation features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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