Vidyard
Vidyard is a business video software for sales and marketing teams.
Analyst Perspective
Vidyard is a Canadian private software company that provides a business video platform for sales, marketing and customer-facing teams. Its products cover personalised video messaging, enterprise video hosting, engagement analytics, AI avatars, script generation and automated video outreach workflows. The company sells primarily to businesses that want to use video inside outbound sales, buyer journey content and revenue operations workflows, with integrations into CRM and related systems. The business makes money mainly through a freemium and tiered SaaS subscription model. Free tools act as top-of-funnel acquisition, while paid plans unlock broader video creation, hosting, analytics, branding, automation, integrations and team features. Custom enterprise plans extend this model with deeper workflow integration and automation capabilities for larger organisations.
Analyst Signal Briefing
Updated: 30 Jun 2026Vidyard has expanded its strategic partnership with Clari and Salesloft to better enable revenue teams to action buyer engagement signals within revenue orchestration workflows. This collaboration aligns with the company’s focus on the revenue motion, recently highlighted by the publication of its Video in Motion Benchmark Report. Additionally, Vidyard reported significant scaling milestones, now employing over 300 staff and serving a global customer base of 160,000 organisations.
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Key insights about Vidyard
Category Differentiation
Vidyard is a B2B business video and sales enablement platform, not a consumer video-sharing site or a general video conferencing tool. It is closer to sales and marketing workflow software than to pure streaming infrastructure.
Vidyard: About
Vidyard operates a B2B SaaS model centred on business video workflows. It acquires users through free recording tools, then converts teams and larger organisations into paid subscriptions for hosting, analytics, CRM-connected engagement tracking, AI-assisted creation and automated outreach. Value is created by helping revenue teams produce more video content, distribute it across the buyer journey and connect viewing behaviour to pipeline activity.
How Vidyard Works & Monetises
Business model analysis and core revenue streams
Vidyard monetises through SaaS subscriptions with a freemium entry tier and paid per-user plans for higher usage and more advanced functionality. Monetisation expands through premium features such as advanced analytics, branding, integrations, AI video generation, automated video workflows and custom-priced enterprise packages. The pricing approach combines self-serve conversion from free tools with higher-value sales-led enterprise deals.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Vidyard: Key Competitors & Alternatives
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Enterprise video platform for streaming, hosting and monetisation.
Recent Signals (Vidyard)
Video in Motion Benchmark Report
How to build video into your revenue motion
Read original sourceVidyard Grows to Over 300 Employees and 160,000 Companies
Vidyard has grown from a team of 2 to over 300 since its founding in 2010, and now serves over 160,000 companies with its video messaging platform.
Read original sourceVidyard and Clari + Salesloft expand partnership to help revenue teams act on real buyer engagement
Vidyard and Clari + Salesloft expand partnership to help revenue teams act on real buyer engagement.
Read original sourceVidyard: Frequently Asked Questions
What is Vidyard?
Vidyard is a B2B software platform for creating, hosting, sharing and automating business video used by sales, marketing and customer-facing teams.
Who uses Vidyard?
Its users are mainly sales teams, business development representatives, marketers, revenue operations teams and enterprise communications teams.
How does Vidyard make money?
It makes money through freemium-to-paid SaaS subscriptions, per-user plans, enterprise packages and premium AI and automation features.
Company Facts
- Founded
- 2010
- Headquarters
- 1 Queen St. N, Unit #301, Kitchener, ON, Canada N2H 2G7
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Link
- vidyard.com