Vidyard

The Best Post-Call Follow-Up Format: Email vs. Call Recording vs. Video

Reinventing How You Market And Sell In A Digital-First World

Tyler Lessard’s Data-Driven Thinking column argues that marketing and selling must be reinvented for a digital-first world, where buyers have instant access to endless online content and prefer self-service. The piece notes that more than 80% of the buyer’s journey now happens online, a trend amplified by the 2020 virtualization shift. It asserts that marketers are no longer only responsible for brand and lead generation; they educate audiences, nurture relationships, and drive results across the full customer lifecycle. Sales teams, in turn, must adapt to asynchronous, on-demand engagement rather than relying on a single meeting or onsite visit. Key trends include a shift from outbound sponsorships to inbound content, expansion across channels (SEO, website optimization, email, social, webinars, blogs, video platforms, review sites, chatbots), and the rise of offline activities online. The article advocates a digital-first approach with self-service learning, engaging content, and authentic online experiences that earn trust.

Guide to Customisable Video Players in AdTech

VideoWeek's guide surveys the leading HTML5 video players powering online video advertising. It profiles JW Player, Brightcove, Flowplayer, Kaltura, BridTV and Vidyard, detailing how each player enables customization, interactivity and monetisation. JW Player emphasizes a worldwide footprint of over a billion users, HTML5 with HLS/DASH, 360 video and VR, plus real-time metrics and built‑in header bidding with SpotX, Google Ad Manager, AdX and FreeWheel. Brightcove runs an OVP built on video.js, offers extensive customization and third‑party plugins, and notes its 2019 acquisition of Ooyala, with monetisation integrations for SSAI via Google Ad Manager, SpotX and FreeWheel. Flowplayer markets a lightweight, HTML5‑first player with a small codebase and plugins; it supports subscription and ad‑based monetisation with VAST/VPAID and ad analytics. Kaltura highlights interactive capabilities (chapters, search, quizzes, CTAs, choose-your-own-adventure) and advertises integrations with major ad networks and analytics players plus server-side ad sticking. BridTV, launched in 2016, features async loading, customization, outstream units and header bidding via prebid.js.