VIDU

VIDU is a private Irish MarTech software company that provides a SaaS platform for sales teams to create hyper-personalised outreach videos at scale. Its core workflow allows users to record one base video and automatically generate many prospect-specific variants using templates, CRM and automation integrations, browser tooling, CSV uploads and API-driven generation. The company also offers adjacent outreach content tools such as Sales Memes and a Chrome extension that embeds content generation directly into browser-based prospecting workflows. The company sells primarily to B2B sales organisations, including sales development representatives, account executives and revenue operations teams. It generates revenue through recurring software subscriptions tied to feature access, automation capability and team usage. Its value proposition is operational efficiency: replacing manual one-to-one video creation with repeatable, personalised outbound content that helps teams book more meetings and run higher-volume prospecting campaigns.