Hippo Video

Hippo Video operates a multi-product B2B software model. Its main value proposition is consolidating video creation, personalisation, hosting, distribution and analytics into one platform for business communication workflows. This creates value by helping revenue teams increase response rates, lead conversion and customer engagement without relying on separate recording, hosting and measurement tools. The company extends this platform with developer infrastructure products, allowing other software teams to embed video functions directly into their own applications, and with a vertical AI workflow product for hospitality sales teams.

Hippo Video is the trading brand of Lyceum Technologies, Inc., a private B2B software company that provides cloud-based video tools for sales, marketing and customer communication teams. Its core platform lets businesses create, personalise, host, distribute and measure video content, with particular emphasis on video email, landing experiences, lead capture and CRM-connected outreach. The company also offers developer-facing video APIs and SDKs for embedding video workflows into third-party applications.

The business generates revenue primarily through software subscriptions for its main platform, alongside custom or usage-based commercial models for its API and SDK products. It has also extended into a vertical workflow product, HippoRev, which applies AI-driven sales automation to hotel group sales teams. Its paying customers are therefore business teams rather than consumers, spanning go-to-market functions, enterprise technical teams and selected vertical operators in hospitality.