Hippo Video
B2B video engagement software for sales, marketing and customer workflows.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lyceum Technologies, Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 2035 Sunset Lake Road, Suite B-2, Newark, Delaware, 19702
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- hippovideo.io
What Hippo Video does
Hippo Video operates a multi-product B2B software model. Its main value proposition is consolidating video creation, personalisation, hosting, distribution and analytics into one platform for business communication workflows. This creates value by helping revenue teams increase response rates, lead conversion and customer engagement without relying on separate recording, hosting and measurement tools. The company extends this platform with developer infrastructure products, allowing other software teams to embed video functions directly into their own applications, and with a vertical AI workflow product for hospitality sales teams.
Category differentiation
This is a B2B video engagement and workflow software company, not the US home insurance brand with a similar name. It is also not a consumer video-sharing platform or a generic streaming service.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hippo Video is the trading brand of Lyceum Technologies, Inc., a private B2B software company that provides cloud-based video tools for sales, marketing and customer communication teams. Its core platform lets businesses create, personalise, host, distribute and measure video content, with particular emphasis on video email, landing experiences, lead capture and CRM-connected outreach. The company also offers developer-facing video APIs and SDKs for embedding video workflows into third-party applications. The business generates revenue primarily through software subscriptions for its main platform, alongside custom or usage-based commercial models for its API and SDK products. It has also extended into a vertical workflow product, HippoRev, which applies AI-driven sales automation to hotel group sales teams. Its paying customers are therefore business teams rather than consumers, spanning go-to-market functions, enterprise technical teams and selected vertical operators in hospitality.
Business model & monetisation
Hippo Video primarily monetises via SaaS subscriptions for its core platform, likely using tiered plans, free trial entry points and custom enterprise pricing for larger organisations. Its developer products, including the Video SDK and Video API, are monetised through custom contracts and likely usage-related pricing linked to integration scope and volume. The hospitality-focused HippoRev product is positioned as a specialised B2B SaaS offering, likely sold through enterprise-style sales and customised pricing.
- Core video platform subscriptions
- Software Subscription
- Enterprise plans and custom deployments
- Software Subscription
- Video SDK and API access
- Pay-per-Use
- HippoRev vertical workflow software
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Hippo Video
What is Hippo Video?
Hippo Video is a B2B software platform for creating, personalising, hosting and analysing video content used in sales, marketing and customer communication workflows.
Who uses Hippo Video?
Its users include sales teams, marketing teams, customer support teams, developers, enterprise product teams and hospitality sales teams using its vertical product HippoRev.
How does Hippo Video make money?
It makes money mainly from SaaS subscriptions for its core platform, with additional revenue from enterprise contracts and custom or usage-based pricing for its API, SDK and specialised workflow products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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