Hippo Video

The company operates a B2B SaaS model built around a cloud video platform and related AI tools. It provides browser, desktop and mobile video recorders; AI script and editing capabilities; AI avatars; campaign and personalisation workflows; hosting and analytics; and a developer SDK exposing recording and playback via APIs and embeddable widgets. This creates value by allowing commercial, support and learning teams to integrate video into outbound sales, marketing, customer communication and internal workflows without building their own video infrastructure.

Revenue is generated by tiered subscription plans sold on a per‑user basis, with higher tiers offering more features, usage allowances, integrations and enterprise support. Additional revenue comes from one‑time professional or configuration‑type fees (for example custom avatars and themes) and potentially from volume or enterprise contracts with minimum seat commitments. A specialised AI sales automation product for hospitality is likely sold on a subscription or licence basis to hotel groups, leveraging the same underlying video and AI capabilities in a verticalised solution.

Hippo Video (Lyceum Technologies Inc.) is a United States–based SaaS provider of business video tools focused on sales, marketing, customer communications and support. Its core platform combines video recording, editing, hosting, personalisation, campaign automation and analytics, positioned as an alternative to tools like Vidyard and Loom for commercial teams.

The company generates revenue primarily through per‑user subscription plans with additional one‑off fees for AI avatar creation and other add‑ons, plus SDK access for developers. Customers are organisations that need to create and distribute personalised or campaign‑based video at scale, including sales and marketing teams, customer success and support teams, and product teams embedding video capabilities into their own applications. A newer product line targets hotel and hospitality sales teams with AI sales agents and workflow automation for group business RFPs.