Videobot

Videobot operates a software-plus-services model. It sells access to a proprietary interactive video platform that lets business customers build and deploy interactive video experiences, then layers on implementation, UX consulting, integrations and optimisation services to improve adoption and performance. The platform creates value by making video measurable, interactive and connected to the wider martech stack, helping customers drive engagement and leads from existing digital traffic.

Videobot is a Finland-based B2B software company that provides an interactive video platform for brands, agencies, publishers and enterprise marketing teams. Its core product enables customers to create, deploy and measure interactive video experiences across websites and mobile applications, with features for personalisation, behaviour-triggered activation, lead capture and integrations into analytics and CRM systems.

The company primarily makes money through SaaS subscriptions and supplements this with onboarding, consulting, implementation and optimisation services. Based on the supplied product information, Videobot sits between creative orchestration, customer engagement tooling and conversion-focused martech, helping customers use video as an interactive UX and demand generation channel rather than as passive media alone.