URBANIA

URBANIA runs a hybrid media model. It builds audience attention through editorial, video and audio content across owned and distributed channels, then monetises that attention through advertising, sponsorship and branded content. In parallel, it uses its editorial and production capabilities to deliver fee-based creative and production services for brands, and commissioned or licensed content for broadcasters and platforms.

URBANIA is a Canadian media company operating a digital publishing platform, an in-house production studio, an audio business and a branded content agency. It produces editorial content for younger audiences, sells advertising and sponsorship against that audience, creates branded campaigns for marketers, and supplies original audiovisual productions to broadcasters and platforms.

Its customer base is split between consumers who read, watch or listen to its content, and business buyers such as brands, advertisers, broadcasters, streaming platforms and commissioning editors. The company’s model is not centred on software licensing; it is a media-and-services business that monetises owned audience reach, creative production capabilities and content distribution relationships.