Loopsider

Taxi TV Goes Viral: TikTok Takes Over Cabs

Curb Mobility announced a partnership with TikTok to bring TikTok user-generated content to Taxi TV, the network of over 15,000 in-taxi screens across 65 US markets. The initiative extends TikTok’s 'Out of Phone' DOOH program and will feature lifestyle videos, light news commentary, and sports coverage curated to maintain brand safety. Taxi TV operates on medallion-equipped taxis only, with content timing designed to avoid impressions when no passengers are present. Advertisers can purchase interstitial TikTok inventory directly, while creators featured on Taxi TV gain exposure rather than a direct revenue share. Curb claims Taxi TV delivers 184 million monthly impressions. The partnership complements TikTok’s broader strategy of extending video content to traditional screens, alongside existing integrations with Loop TV, ReachTV, GSTV, and Volta Charging.

Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech

The AdExchanger roundup covers Apple discussions before the ATT rollout about revenue sharing with Facebook, including an idea for an ad-free Facebook app and a potential share of Boosted Posts, with Apple arguing boosts could be classified as in-app purchases. Following ATT, Apple expanded its ad tech across TV/CTV, podcasts, Maps, Search, and cross-app tracking on iOS. The piece also notes Gorgias' $30 million funding from Shopify and Transpose Platform, valuing it at $710 million, alongside Shopify's ongoing ecommerce investments (including Klaviyo’s $100 million funding from Shopify). In gaming, the IAB held a roundtable on updated in-game ad standards and growing advertiser interest, with PepsiCo citing metaverse marketing (Decentraland). Finally, Nexstar agreed to acquire 75% of The CW from ViacomCBS and Warner Bros. Discovery, highlighting media consolidation.