Loopsider

French social-first news publisher with branded content studio services.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
JAG SAS
Entity type
COMPANY
Founded
2017
Headquarters
23 RUE DU CHERCHE-MIDI, 75006 PARIS
Company size
10–49
Market role
Publisher & Media Owner
Official website
loopsider.com

What Loopsider does

The company combines a consumer media business with a B2B branded content studio. On the consumer side, it builds audience reach through short-form news videos and social distribution, then monetises that attention through advertising, sponsorship, and brand integrations. On the B2B side, Loopsider Studio sells creative production and white-label social video services to brands, agencies, and media companies.

Category differentiation

Loopsider is a digital publisher and branded content studio, not a SaaS or adtech platform. It is closer to social-first media brands such as Brut or Konbini than to software vendors or agencies selling media tools.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Loopsider is a French social-first digital news publisher operated by JAG SAS. It produces short-form editorial video and related content designed for distribution across major social platforms, with a primary focus on reaching French-speaking audiences through mobile-native, algorithm-friendly formats. In addition to its main editorial brand, it operates adjacent editorial properties and newsletter activity to extend audience retention beyond third-party platforms.

Business model & monetisation

Revenue comes primarily from advertising-funded media and branded content services. The company monetises audience reach via advertising integrations, sponsorships, and custom media partnerships across its social and owned channels, while Loopsider Studio generates service revenue from end-to-end video production, white-label editorial formats, and brand-funded campaigns. This is a blended model spanning ad-supported publishing and service fees.

Advertising and sponsorship on editorial content
Ad-supported publishing
Branded content and custom campaigns via studio arm
Service fee / retainer
White-label production for brands and media companies
Project-based production fees

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Loopsider

What is Loopsider?

Loopsider is a French social-first digital news publisher operated by JAG SAS, focused on short-form video and related editorial content.

Who uses Loopsider?

Consumers follow its news content on social and owned channels, while brands, agencies, and media companies buy branded content and production services.

How does Loopsider make money?

It earns revenue from advertising, sponsorships, branded content partnerships, and studio production services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

20 publicly documented primary sources and citations linked across the market graph.

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