Upp.ai

Upp.ai operates a vertical B2B SaaS model focused on retail advertising optimisation. It creates value by ingesting product catalogue, market and campaign data, then using machine learning to automate campaign creation, decisioning and ongoing optimisation across Google Shopping and Performance Max. Clients adopt the platform to reduce manual campaign management, improve return on ad spend and scale product advertising across large SKU bases.

Upp Technologies Ltd. is a private UK software company that operates Upp.ai, an AI-driven platform for automating and optimising Google Shopping and Google Performance Max advertising. The company sells a specialised SaaS product that analyses large volumes of product, market and behavioural data to improve campaign structure, bidding, budget allocation and product-level performance for retailers and e-commerce brands.

Its customers are retail and e-commerce organisations, alongside in-house performance marketing teams responsible for paid search and shopping campaigns. The company generates revenue primarily through software subscription access to its platform, with commercial value tied to improving advertising efficiency, scaling campaign management and increasing online sales outcomes.