UniFida
UK CDP and marketing measurement provider for business marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Marketing Planning Services Ltd
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- unifida.co.uk
What UniFida does
UniFida operates a hybrid software-and-services model. It builds and hosts a proprietary CDP sold as SaaS, then layers on implementation, customer data planning, attribution, econometrics, customer insight and measurement services. Value is created by helping clients consolidate fragmented data, generate unified customer views and convert that data into measurable budget allocation and campaign performance decisions.
Category differentiation
UniFida is a B2B customer data and marketing measurement provider, not a consumer app or a general digital agency. It differs from pure-play CDPs by combining software with attribution, econometrics and analytics services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marketing Planning Services Ltd, trading as UniFida, is a UK martech company that sells a cloud-based customer data platform alongside marketing measurement, attribution, econometrics and customer insight services. Its platform unifies online and offline customer data, creates unified profiles, and supports reporting and analytics, while its managed service work helps clients measure channel performance, allocate budgets and improve campaign effectiveness. The company generates revenue through a hybrid model of SaaS subscriptions and service fees. Its direct customers are mid-sized and enterprise marketing teams, analysts and marketing leaders that need customer data infrastructure, attribution, marketing mix modelling and data strategy support. UniFida positions its CDP as both a standalone software product and an entry point into broader analytics and consulting engagements.
Business model & monetisation
UniFida monetises through recurring SaaS fees for its hosted CDP and service fees for measurement, attribution, econometrics, customer insight and customer data planning engagements. Commercial mechanics include subscription access to the platform, implementation and integration work, project-based analytics, and ongoing retained advisory relationships. Trial access functions as a lead-generation mechanism for paid software adoption and downstream consulting revenue.
- CDP subscriptions
- Software Subscription
- Marketing measurement and attribution engagements
- Service Fee
- Econometrics and MMM projects
- Service Fee
- Customer data planning and implementation support
- Service Fee
- CO2 campaign measurement tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about UniFida
What is UniFida?
UniFida is the trading name of Marketing Planning Services Ltd, a UK martech company offering a cloud-based CDP plus marketing measurement, attribution, econometrics and customer insight services.
Who uses UniFida?
UniFida is used by mid-sized and enterprise marketing teams, analysts, strategists and organisations that need unified customer data, campaign measurement and budget optimisation.
How does UniFida make money?
UniFida makes money through CDP subscription fees and paid managed services such as attribution, MMM, customer insight, data planning and implementation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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