Multi-Touch Marketing Attribution & Incrementality · MarTech Vendor
Triple Whale
Ecommerce measurement, attribution and data platform for brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Triple Whale Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 266 N 5th Street, Columbus OH 43215
- Company size
- 50–200
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- MarTech Vendor
- Official website
- triplewhale.com
What Triple Whale does
Triple Whale operates a B2B SaaS model centred on a unified commerce intelligence stack. It creates value by collecting first-party customer and campaign data, resolving identities, storing and modelling that data, and turning it into attribution, MMM, incrementality, dashboards and AI-driven recommendations. Customers adopt the platform to reduce fragmented tooling, improve media measurement and support budget decisions. Revenue is generated through recurring software subscriptions, with enterprise upsell paths into larger data infrastructure, advanced analytics and AI-enabled workflow products.
Category differentiation
This is a B2B ecommerce software vendor, not a media agency, ad network or consumer shopping brand. It is distinct from general BI tools because its stack is built around commerce attribution, MMM, identity resolution and activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Triple Whale is a private US software company that sells an ecommerce intelligence platform to brands, marketers, analytics teams and agencies. Its product suite combines first-party signal capture, identity resolution, attribution, marketing mix modelling, incrementality testing, data warehousing, self-serve reporting and AI-assisted analysis. The company’s customers are businesses rather than consumers, especially ecommerce operators seeking clearer measurement and decision support across paid media, retention and commerce performance. The company makes money primarily through subscription software sold in tiers that scale with merchant size and usage, with higher-value enterprise packages adding custom infrastructure, support and more advanced functionality. Its 2026 acquisition of Anteater suggests an expansion from performance measurement into AI visibility tracking, linking brand presence in LLM-driven discovery environments to commerce outcomes.
Company news briefing
Briefing updated:
Following its acquisition of Anteater and the launch of Moby 2, Triple Whale continues to expand its measurement ecosystem, being integrated as an attribution partner for OpenAI's new ChatGPT ad formats and cited by AppLovin to support its expanding consumer ads rollout. Additionally, the company is utilising Flowerplot's AI data storytelling platform to streamline survey data analysis, reinforcing its role as an intelligence layer for e-commerce brands.
Business model & monetisation
Triple Whale monetises through recurring SaaS subscriptions with tiered pricing that scales primarily by merchant GMV and feature access. The commercial model includes free entry points, standard monthly subscriptions, annual discounts, enterprise contracts with custom pricing and support, and usage-based credits for advanced capabilities. Additional monetisation likely comes from upselling higher-tier measurement, AI workflow and managed data infrastructure products within the same customer account.
- Core platform subscriptions
- Tiered SaaS pricing based on GMV and feature access
- Enterprise contracts
- Custom annual software agreements with premium support and infrastructure
- Usage-based advanced features
- Credit-based consumption for higher-value capabilities
- Add-on data platform and analytics modules
- Module upsell within existing customer accounts
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Marketing measurement platform for attribution, MMM, incrementality, and activation.
Marketing measurement software for attribution, MMM and incrementality testing.
Warehouse-native marketing measurement and budget optimisation software.
Marketing intelligence software for data integration, measurement and activation.
Enterprise digital experience analytics platform for web and mobile journeys.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AppLovin Seeks Patience as Ecommerce, Consumer Ads Grow
Financials · Recorded impact score: 4/5
AppLovin reported $1.9 billion in Q2 revenue and roughly $1.3 billion in net income, with both revenue and profitability up more than 50% year-over-year. Despite strong financials, its shares fell over 20% in after-hours trading after earnings missed company guidance and its newly launched consumer ads business grew more slowly than investors expected. CEO Adam Foroughi said the consumer ads offering — the evolved form of an earlier ecommerce ads beta — is early in its rollout and targets mid-tier ecommerce and consumer brands that plan budgets on quarterly to multi-quarter cycles. AppLovin cited partnerships with ecommerce analytics vendors (e.g., Triple Whale) and pointed to potential future expansion beyond mobile gaming into non-gaming apps, the open web, and eventually CTV; the company acquired streaming ad platform Wurl in 2022.
- AppLovin reported $1.9 billion in Q2 revenue and almost $1.3 billion in net income.
- AppLovin's total revenue and profitability metrics were up by more than 50% year-over-year.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director of Integrated Marketing(Director) | Marketing | NYC, in office, Hybrid | |
| Account Executive, France Market (French-speaking)(Mid-Level) | Sales | United Kingdom | |
| Sales Development Representative, EMEA(Junior) | Sales | UK, Remote | |
| VP, Sales(VP) | Sales | New York, NY | |
| Director of Engineering, Measurement(Director) | Product & Engineering | Jerusalem, Israel, Hybrid |
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Questions about Triple Whale
What is Triple Whale?
Triple Whale is a B2B ecommerce intelligence platform that combines attribution, measurement, identity resolution, data infrastructure and AI-driven analytics.
Who uses Triple Whale?
It is used by ecommerce brands, marketers, CRM teams, analysts, BI teams and agencies managing commerce performance.
How does Triple Whale make money?
It makes money through tiered SaaS subscriptions, enterprise contracts and some usage-based charges for advanced features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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