Trax Retail

Trax Retail is a private retail technology company that sells AI-powered shelf monitoring, retail analytics and execution software to consumer packaged goods companies and retailers. Its core products include Trax IR for image-based shelf measurement and FORM for workflow automation and in-store execution, with the broader platform using computer vision, deep learning and proprietary retail data to detect availability, pricing, share-of-shelf and compliance issues and convert those insights into field actions. The company generates revenue primarily from enterprise SaaS contracts tied to large-scale deployments across stores, users, markets and data volumes. It also monetises shopper activation and loyalty programmes through Shopkick, giving brands and retailers a way to influence in-store behaviour and measure engagement. Its customer base is made up of CPG brand teams, retail operations leaders, merchandising organisations, field sales teams and category managers that need better visibility and execution in physical retail environments.