Tillo
Tillo is a b2B platform for digital gift cards, rewards and payouts.
Analyst Perspective
Tillo is the trading brand of Reward Cloud Limited, a UK-based private software and payments infrastructure company focused on digital gift cards, rewards, incentives and payout products. Its core offering is an API and platform layer that lets enterprises, fintechs, loyalty providers, employers, agencies, brands and retailers access and distribute digital gift cards and related prepaid products through a single integration, supported by buyer and brand dashboards and low-code commerce tooling. The company generates revenue through a mix of software access and transaction-linked economics, including platform fees, API usage and margins or take-rates on gift card distribution and prepaid issuance. Its customers are businesses rather than consumers directly: enterprise reward buyers, fintech and banking platforms, retailers running gift card programmes, and organisations managing incentives, loyalty, compensation or payout workflows.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Tillo has expanded its Canadian brand network through a partnership with Flight Centre Canada, enhancing its service reach in the North American market. Concurrently, the organisation has strengthened its leadership team with the appointment of Michael Tigwell as Managing Director for the UK and EMEA. These developments signify a simultaneous expansion of the company's geographic footprint and its regional management structure.
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Key insights about Tillo
Category Differentiation
Tillo is a B2B rewards and gift card infrastructure platform, not a consumer gift card marketplace or a general-purpose payment processor. It is also distinct from pure loyalty software vendors because its core value lies in fulfilment, issuance and partner network access.
Tillo: About
Tillo operates a B2B infrastructure and software model built around a two-sided rewards ecosystem. On one side, it connects brands and retailers that supply gift cards and related products; on the other, it serves enterprise buyers, fintechs, loyalty platforms and programme operators that need to issue, distribute and manage those products. The platform creates value by reducing integration complexity, aggregating supply, enabling programme management, and embedding reward fulfilment into customers' own products and workflows.
How Tillo Works & Monetises
Business model analysis and core revenue streams
Tillo monetises through a blended B2B SaaS and transaction model. The main revenue drivers are likely take-rates or gross margins on gift card and prepaid product distribution, plus software fees for platform access, API integrations, dashboards and enterprise tooling. Additional monetisation likely comes from volume-based pricing for fulfilment and payout workflows, with possible service or programme-management income attached to more complex enterprise deployments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Tillo)
Health Spending Shifts to Year-Round Wellness Focus
Experian and Reward analysed transaction data across 2024, 2025 and early January 2026 and found health and wellbeing spending has moved from a seasonal January spike to a year-round household priority. In the first two weeks of January 2026 overall health and wellbeing spend rose 3.9% year‑on‑year while customer numbers fell 2.8%, meaning spend per customer increased 6.8%. Gym churn has eased (11.1% in 2024 to 7.3% in 2025) and gym spend grew 2.8% in January 2026, while sportswear/outdoor clothing and specialist grocery categories saw double-digit growth. Experian’s marketing division says granular spending data helps brands identify high-intent audiences and plan media and messaging around actual behaviour rather than seasonal assumptions.
Read original sourceTillo: Frequently Asked Questions
What is Tillo?
Tillo is a B2B platform that helps organisations issue, distribute and manage digital gift cards, rewards and prepaid payout products through APIs and software tools.
Who uses Tillo?
Its users are businesses such as fintechs, banks, enterprises, loyalty platforms, agencies, brands and retailers that need reward fulfilment, gift card commerce or payout infrastructure.
How does Tillo make money?
It makes money through transaction-linked margins or take-rates on gift cards and prepaid products, plus software and platform fees for APIs, dashboards and related enterprise tooling.
Company Facts
- Founded
- 2016
- Headquarters
- United Kingdom
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- tillo.com