Tillo
B2B platform for digital gift cards, rewards and payouts.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Reward Cloud Limited
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- tillo.com
What Tillo does
Tillo operates a B2B infrastructure and software model built around a two-sided rewards ecosystem. On one side, it connects brands and retailers that supply gift cards and related products; on the other, it serves enterprise buyers, fintechs, loyalty platforms and programme operators that need to issue, distribute and manage those products. The platform creates value by reducing integration complexity, aggregating supply, enabling programme management, and embedding reward fulfilment into customers' own products and workflows.
Category differentiation
Tillo is a B2B rewards and gift card infrastructure platform, not a consumer gift card marketplace or a general-purpose payment processor. It is also distinct from pure loyalty software vendors because its core value lies in fulfilment, issuance and partner network access.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tillo is the trading brand of Reward Cloud Limited, a UK-based private software and payments infrastructure company focused on digital gift cards, rewards, incentives and payout products. Its core offering is an API and platform layer that lets enterprises, fintechs, loyalty providers, employers, agencies, brands and retailers access and distribute digital gift cards and related prepaid products through a single integration, supported by buyer and brand dashboards and low-code commerce tooling. The company generates revenue through a mix of software access and transaction-linked economics, including platform fees, API usage and margins or take-rates on gift card distribution and prepaid issuance. Its customers are businesses rather than consumers directly: enterprise reward buyers, fintech and banking platforms, retailers running gift card programmes, and organisations managing incentives, loyalty, compensation or payout workflows.
Company news briefing
Briefing updated:
Tillo has expanded its Canadian brand network through a partnership with Flight Centre Canada, enhancing its service reach in the North American market. Concurrently, the organisation has strengthened its leadership team with the appointment of Michael Tigwell as Managing Director for the UK and EMEA. These developments signify a simultaneous expansion of the company's geographic footprint and its regional management structure.
Business model & monetisation
Tillo monetises through a blended B2B SaaS and transaction model. The main revenue drivers are likely take-rates or gross margins on gift card and prepaid product distribution, plus software fees for platform access, API integrations, dashboards and enterprise tooling. Additional monetisation comes from volume-based pricing for fulfilment and payout workflows, with possible service or programme-management income attached to more complex enterprise deployments.
- Gift card distribution volume
- Percentage take-rate or margin on issued and distributed gift cards
- Prepaid virtual card issuance
- Transaction-linked fees and partner economics
- Platform access and API usage
- SaaS or enterprise software subscription
- Storefront and dashboard tooling
- Software fees tied to platform access and usage
- Programme management and support
- Service fee or managed services income
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Tillo wins big at the GCVA Awards as UK gift card market hits £10.7bn
Recorded impact score: 2/5
Tillo wins two GCVA Awards as the UK gift card market reaches £10.7bn, highlighting significant growth and innovation in the sector.
Tillo Partners with Military Connect to Bring Everyday Savings Across the U.S. Military Community
Recorded impact score: 3/5
Tillo partners with Military Connect to offer exclusive digital gift cards, providing savings for over 30 million U.S. military members and their families.
How Tillo and NILENT Are Using Rewards to Teach Student Athletes Financial Literacy
Recorded impact score: 4/5
Tillo, the global gift card, rewards and incentives platform, has partnered with NILENT, the...
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Manager(Mid-Level) | Brand | Austin Office | |
| Senior Python Engineer(Senior) | Product Engineering | Cape Town Office |
Explore company relationships
Questions about Tillo
What is Tillo?
Tillo is a B2B platform that helps organisations issue, distribute and manage digital gift cards, rewards and prepaid payout products through APIs and software tools.
Who uses Tillo?
Its users are businesses such as fintechs, banks, enterprises, loyalty platforms, agencies, brands and retailers that need reward fulfilment, gift card commerce or payout infrastructure.
How does Tillo make money?
It makes money through transaction-linked margins or take-rates on gift cards and prepaid products, plus software and platform fees for APIs, dashboards and related enterprise tooling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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