Verifone

CreatorIQ Names Senthil Kumaran as CTO

CreatorIQ appointed Senthil Kumaran as Chief Technology Officer. Kumaran has over two decades of engineering leadership experience, most recently serving as CTO of Digital Turbine, and has held roles at Meta Reality Labs, Verifone, Yahoo! and Xperi Inc. He has overseen global teams of more than 1,000 engineers and built predictive machine-learning systems using first‑party data. At CreatorIQ he will lead the global technology organization, accelerate the company’s AI-driven roadmap, operationalize its proprietary Creator Graph intelligence infrastructure, expand AI-assisted capabilities, and strengthen data and integration efforts to reduce customers' time to value.

Klarna’s Snoop Dogg Campaign Boosted Brand Appeal

Klarna marketing lead Sibyll Brüggemann discussed the company’s high‑profile campaign with rapper Snoop Dogg on the FinanceFWD podcast, calling the move a deliberate bet that paid off by raising broad consumer awareness. Klarna repositioned its brand (including adopting a distinctive pink color) to shift from a B2B image toward a mass consumer product. The article notes Klarna’s continued growth, millions of users adopting its buy‑now‑pay‑later product, a announced partnership with payment‑terminal vendor Verifone to expand in‑store acceptance, and a reported valuation of about €10 billion with an anticipated IPO. The podcast episode also touched on influencer marketing and potential future features such as stock trading in the Klarna app.

EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project - ExchangeWire.com

ExchangeWire rounds up major European adtech stories: The EU will vote again on the EU-US Privacy Shield amid concerns about mass surveillance and data transfers, with potential suspension if the U.S. does not meet privacy requirements. The Guardian is preparing to sue Rubicon Project for alleged lack of transparency and undisclosed earnings on Guardian inventory. Ireland’s digital ad spend is forecast to reach €433 million in 2017 (51.4% of total ad spend), led by mobile, which accounts for about two-thirds. Bitposter has inked new partnerships with Metropolis Digital Outdoor, Verifone Media, and Sherbet Media, bringing its UK OOH owner network to 25 and access to JCDecaux, Primesight, and Clear Channel. Integral Ad Science reports video advertising now outperforms desktop display, with video viewability rising to 58.2% (H2 2016) and ad fraud prevention reducing fraud to 0.3%. Signal launches an enterprise-wide customer identity solution to unify known customer profiles and enable persistent identity across touchpoints.