E-Planning

The company operates a multi-sided ad technology platform for digital advertising. On the supply side, it offers publishers an ad server, header-bidding, video player and programmatic exchange/SSP capabilities to manage inventory, connect to demand partners and optimise yield. On the demand side, it integrates agencies, advertisers and DSPs into its exchange so they can bid on impressions via real-time bidding.

Value is created by giving publishers a unified stack to deliver, manage and sell display and video inventory, and by aggregating inventory and data into an exchange that is attractive to programmatic buyers, particularly for Latin American and Hispanic audiences. Revenue is generated via per-impression fees on programmatic transactions (a take-rate on auctions) and via contracted access to its ad-server and platform features, often combined with implementation and support services for larger publishers and networks.

E-planning.net is an ad technology platform owned by Caraytech S.A. that provides ad serving, programmatic exchange, supply-side, header-bidding and creative tools, with particular strength in Latin American and US Hispanic publisher inventory. It operates an infrastructure that serves hundreds of billions of ad requests per month and runs real-time bidding auctions connecting publisher inventory with programmatic demand across web, mobile and video environments.

The company generates revenue primarily by charging fees on impressions traded through its exchange and SSP, and by selling ad-server and related enterprise tools and services on a quoted, contract basis. Its direct customers are digital publishers, media owners and ad networks using its stack to manage and monetise inventory, and agencies/advertisers using its demand tools and integrations to buy that inventory programmatically.