Tec-Do

Tec-Do operates a hybrid B2B model that combines software and services. On the software side, it offers marketing automation and AI capabilities through Navos and Tec-Chi, which help customers plan, create, launch and optimise campaigns. On the services side, it executes cross-border media buying, influencer campaigns, creative production, ad account onboarding and customised overseas marketing support. This allows the company to capture both recurring software revenue and service revenue tied to campaign execution and client support.

Tec-Do is a China-based B2B marketing technology and cross-border digital marketing services company. Its offering combines software products such as Navos, an AI-driven marketing automation platform, with managed services including overseas ad account setup, programmatic media buying, influencer marketing, creative production and broader overseas marketing support. It also develops Tec-Chi, a proprietary multimodal model used to support marketing workflows such as creative generation, content analysis and optimisation.

The company appears to make money through a hybrid model of SaaS licensing and service-based revenue. Its customers are businesses rather than consumers, including e-commerce brands, performance marketing teams, agencies, game publishers and advertisers expanding into overseas markets. Tec-Do’s value proposition is reducing the operational friction of international advertising while improving campaign execution speed and performance across major digital media channels.