Teal
SSP and managed programmatic monetisation platform for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Teal Digital Group Ltd.
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- 151 Wardour Street, London, W1F 8WE, United Kingdom
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- tealplus.com
What Teal does
Teal combines proprietary adtech infrastructure with hands-on monetisation services. On the supply side, it provides an SSP and optimisation layer that helps publishers improve yield, manage auctions and access demand. On the demand side, it offers managed buying services that give brands and agencies access to curated publisher inventory with targeting, brand safety and bidding support. Value is created by improving monetisation efficiency for publishers and campaign performance for buyers, while Teal captures software and service revenue from both sides of the transaction.
Category differentiation
This Teal is a UK adtech and publisher monetisation business, not a general software brand, design agency or job-search platform with a similar name. Its core function is programmatic advertising infrastructure and managed monetisation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Teal is a UK-based adtech company operating an SSP-led monetisation offering for digital publishers, alongside managed services for publishers, brands and agencies. Its core product, Teal+, is positioned as a proprietary supply-side platform that helps publishers monetise inventory across web, mobile and connected TV through programmatic auctions, header bidding support and AI-assisted yield optimisation. The business makes money through a hybrid model: transaction-linked platform economics on programmatic monetisation, plus service fees for implementation, optimisation and campaign execution. Its direct customers are publishers seeking better inventory yield and advertisers or agencies seeking curated premium inventory and managed programmatic buying support.
Company news briefing
Briefing updated:
Teal has updated the technical positioning of its Teal+ platform, now categorising it as middleware that integrates server-side prebid functionality with an enrichment layer to optimise low-information bid requests. This technical refinement is accompanied by the expansion of its premium publisher network, most notably through a new partnership with SoundCloud. These developments focus on enhancing bid request quality and broadening the platform’s reach within the digital advertising ecosystem.
Business model & monetisation
The company uses a hybrid monetisation model. Teal+ likely monetises via a percentage take-rate on programmatic transactions or publisher revenue processed through its SSP infrastructure. Its Publisher Solutions and Advertiser Solutions generate service revenue through retainers, implementation fees, optimisation fees and potentially outcome-linked commercial arrangements tied to yield or campaign performance.
- SSP transaction fees
- Percentage take-rate on programmatic media transacted through the platform
- Publisher monetisation services
- Service fee or retainer for implementation, optimisation and advisory work
- Advertiser campaign execution services
- Managed service fee tied to programmatic buying and optimisation
- Potential setup or integration fees
- One-off implementation charges for technical onboarding
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Teal Digital Group Ltd
IAB vendor record: 1378
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Teal
What is Teal?
Teal is a UK-based adtech company offering an SSP and managed programmatic monetisation services for publishers, advertisers and agencies.
Who uses Teal?
Its main customers are digital publishers, app and website owners, plus brands and media agencies seeking curated premium inventory and managed campaign execution.
How does Teal make money?
Teal appears to earn revenue from SSP transaction take-rates, software-style platform access and managed service fees for monetisation, implementation and optimisation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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