TCS (Tata Consultancy Services)

IBM partners with OpenAI for enterprise AI

IBM and OpenAI announced a strategic partnership to accelerate secure, enterprise-scale deployment of generative AI by embedding OpenAI frontier models and products (including GPT-5.6, Codex and ChatGPT Work) into IBM Consulting Advantage. The agreement creates a dedicated OpenAI Practice within IBM, will retrain and certify tens of thousands of consultants and engineers, field forward-deployed engineering units via the OpenAI Partner Network, and places IBM in OpenAI’s Elite partner tier. IBM and OpenAI will jointly develop industry-specific go-to-market solutions for financial services, government, telecommunications, retail and core enterprise functions, targeting core operations and complex workflows. The pact expands cybersecurity cooperation — linking OpenAI models with IBM Autonomous Security and participating in OpenAI’s Daybreak program — to manage model risk, application-layer vulnerabilities and governance. No financial terms were disclosed.

Jenna Beck: Alignment Begins With Shared Data Foundation

Jenna Beck, growth marketing executive at Tata Consultancy Services and juror on The Drum B2B Awards Go to Market jury, argues that data quality and a shared data foundation are the essential preconditions for marketing and sales alignment and for reliable AI-driven intelligence. Beck leads North America demand generation programs targeting C-level accounts and says she would prioritize investment in data management infrastructure over channels or platforms in 2026. She emphasizes that humans still provide judgment and context while AI can move fast, and that B2B personalization, authenticity and timing build trust with buyers.

AMD launches Helios rack AI system; Microsoft signs on

AMD announced Helios, its first rack-scale AI system, at the Advancing AI conference on July 23, 2026. Helios—designed to compete with Nvidia rack systems—integrates AMD Instinct GPUs, EPYC CPUs, Pensando-derived networking and system software, and is offered in four rack configurations optimized for large-scale training and inference. AMD said Helios will begin shipping later in 2026 and named early customers including Microsoft (which will deploy Helios in Azure), OpenAI, Meta, Oracle, Anthropic and Tata Consultancy Services. Anthropic and AMD announced a strategic partnership to deploy up to two gigawatts of GPUs using Helios. AMD framed Helios as a key enabler amid rising agentic-AI demand, introduced the Venice-X data-center CPU (expected 2027), and expects Helios to be a major data-center AI revenue driver beginning in 2027.