Infosys

Which Marketers Lead in the Age of Agentic AI?

Sumit Virmani, Global Chief Marketing Officer at Infosys, argues that agentic AI and AI agents are fundamentally reshaping marketing. The guest commentary (published on Horizont on 2026-08-19) highlights that AI-driven agents now resolve around seven out of ten customer chat enquiries without human handover, and that software can autonomously create briefings, generate content, and activate campaigns. The piece discusses which marketing functions will be most affected and which roles will gain importance, while emphasising the need for human oversight.

IBM partners with OpenAI for enterprise AI

IBM and OpenAI announced a strategic partnership to accelerate secure, enterprise-scale deployment of generative AI by embedding OpenAI frontier models and products (including GPT-5.6, Codex and ChatGPT Work) into IBM Consulting Advantage. The agreement creates a dedicated OpenAI Practice within IBM, will retrain and certify tens of thousands of consultants and engineers, field forward-deployed engineering units via the OpenAI Partner Network, and places IBM in OpenAI’s Elite partner tier. IBM and OpenAI will jointly develop industry-specific go-to-market solutions for financial services, government, telecommunications, retail and core enterprise functions, targeting core operations and complex workflows. The pact expands cybersecurity cooperation — linking OpenAI models with IBM Autonomous Security and participating in OpenAI’s Daybreak program — to manage model risk, application-layer vulnerabilities and governance. No financial terms were disclosed.

Crocs signs 10-year AI deal with Infosys

Crocs, Inc. has signed a 10-year strategic partnership with Infosys to modernize its business and IT systems using an AI-centric approach. The deal, announced in an Infosys press release dated Aug. 6 and reported Aug. 13, 2026, aims to cut costs, streamline operations, unify data, break down operational silos and improve agility. Crocs’ CIO Tom Britt said the partnership will leverage Infosys’ delivery frameworks and automation capabilities to optimize operations and scale responsibly. The article notes Crocs’ recent consumer-facing tech experiments and its strong recent quarterly revenue performance above $1 billion.