Task Analytics
Task Analytics is a uX analytics SaaS for measuring customer intent and task success.
Analyst Perspective
Task Analytics is a privately held Norwegian B2B software company that provides a SaaS platform for customer intent capture, UX analytics, and task-completion measurement on websites. Its product uses on-site survey intercepts and segmented analytics to show what users were trying to achieve, whether they succeeded, and why they failed. The platform is used to improve digital journeys, website usability, and customer experience outcomes. The company generates revenue primarily from recurring software subscriptions, typically billed monthly or annually, and supplements this with consulting services. Its direct customers are digital product teams, UX researchers, product managers, customer experience teams, marketers, and enterprise website owners that need first-party qualitative and quantitative insight into website performance. The product is positioned around GDPR-compliant data collection and a task-based measurement model rather than generic traffic analytics.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Task Analytics
Category Differentiation
Task Analytics is a B2B UX analytics and voice-of-customer software provider, not a general-purpose web analytics suite or a task management application. It focuses on measuring visitor intent and task completion on websites through survey-led insight.
Task Analytics: About
Task Analytics operates a B2B SaaS model built around website-integrated UX measurement software. Customers deploy the platform through script-based integration, collect on-site user intent and task-completion data, and use the resulting analytics to diagnose friction in digital journeys. The company creates value by turning first-party feedback and behavioural context into actionable UX and CX improvements. In addition to recurring software revenue, it extends account value through consulting services tied to implementation, interpretation, and optimisation.
How Task Analytics Works & Monetises
Business model analysis and core revenue streams
Task Analytics monetises through recurring SaaS subscriptions with monthly or annual billing terms. It uses free-trial access as an acquisition mechanism and follows a customised commercial approach rather than public fixed pricing. The company also generates service revenue from consulting engagements related to customer insight, UX optimisation, and platform use.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Task Analytics: Frequently Asked Questions
What is Task Analytics?
Task Analytics is a B2B SaaS platform that captures customer intent and measures task completion on websites to improve UX and customer experience.
Who uses Task Analytics?
Digital product teams, UX researchers, product managers, customer experience teams, marketers, and website owners use Task Analytics.
How does Task Analytics make money?
Task Analytics makes money through recurring SaaS subscriptions, typically billed monthly or annually, plus consulting services.
Company Facts
- Founded
- 2016
- Headquarters
- Norway
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- taskanalytics.com
