STV

STV is a UK-listed media company with a strong Scottish focus. Its core operations span a regional commercial broadcast channel, the free ad-supported STV Player streaming service, the STV News digital publishing platform, the STV Studios production business, and STV Commercial, which sells advertising and sponsorship across linear and digital inventory. In practice, it operates as both a publisher and media owner and as a media sales organisation for its owned audience assets. The group makes money through a hybrid model: selling advertising across linear TV, video-on-demand and digital news properties; producing and licensing television content through STV Studios; and generating a smaller layer of subscription income from STV Player. Its paying customers therefore include advertisers and agencies, broadcasters and streaming platforms that commission content, and a smaller base of consumers who may pay for premium streaming access.