STV

The company combines a regional broadcast and UK streaming audience business with a content production and rights business. On the audience side, it aggregates consumer viewership across a Scottish commercial TV channel, a UK-available streaming service and emerging audio offerings, then sells this reach and targeting capability to advertisers and agencies through linear spots, sponsorships, video-on-demand inventory and programmatic platforms. It enhances yield by partnering with external sales houses and programmatic platforms, trading some margin for national scale and demand. On the studio side, it develops and produces scripted and unscripted programming for third-party broadcasters and streaming platforms, earning production fees and potentially retaining intellectual property that can be monetised via secondary sales and international distribution. This creates a vertically integrated model in which original content supports audience growth, which in turn supports advertising revenue, while production activities diversify income beyond its own channels.

STV Group plc is a UK-based media company focused on broadcast television, streaming and television production, with particular strength in Scotland. It operates a free-to-air commercial TV channel, a UK-wide ad-funded streaming service with an optional subscription tier, and a multi-label production studio business creating scripted and unscripted content for UK and international broadcasters and streamers.

The group is organised into STV Audience (linear TV, streaming, commercial sales and emerging audio) and STV Studios (content production and rights exploitation). It generates revenue mainly from television and digital advertising sold directly and via programmatic and sales partners, subscription fees from its premium streaming tier, and production, commissioning and secondary content sales. Its paying customers are advertisers and media agencies buying inventory, and commissioning broadcasters/streamers, with a smaller base of individual subscribers; viewers are largely consumers across Scotland and the wider UK.