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BSTN founders on building Beastin and retail growth

BSTN founders Christian Boszczyk and Dusan Cvetkovic discuss in an OMR podcast how they built the streetwear label Beastin (founded 2008) and expanded into the BSTN retail concept (extended 2013 with partner Roberto Aufiero). They finance their passion brand through additional commercial in‑house labels (notably Cayler & Sons, launched 2012) and agency work designing collections for celebrities. The group reports roughly €20 million in annual revenue, a team of about 50–60 people, and relies heavily on Instagram and unpaid celebrity endorsements and live events for brand building. The episode details growth levers (influencer seeding, parties, retailer partnerships), social‑media metrics, and recent marketing stunts tied to a Nike sneaker release. Christian Boszczyk is also scheduled to speak at the OMR Festival in March 2018.

Happybrush DHDL TV Appearance Boosted Traffic and Sales

Happybrush co-founder Florian Kiener reports the startup saw a major traffic and sales spike after its appearance on the German TV show Die Höhle der Löwen (DHDL). Peak concurrent site visitors reached about 16,800 (≈30 seconds after broadcast) and total site visits that evening were ~60,000. The site conversion rate was roughly 2%, equating to about 1,200 toothbrushes sold that night; the same volume was sold on Amazon in parallel. Before the broadcast the company had sold ~16,000 units and already had access to seven-figure investment capital. Talks with investors Ralf Dümmel and Carsten Maschmeyer about a €500,000 for 20% deal were not finalised. Happybrush now emphasizes retargeting, retail listings (Karstadt, Quelle, Otto, Edeka) and plans further product launches and a funding round in early 2018.

Focus on Existing Customers, Not Constant Acquisition

In an OMR podcast episode, Erik Siekmann and Manuel Hinz argue that many companies over-invest in new-customer acquisition while neglecting CRM and existing-customer management. Hinz (Crossengage) and Siekmann (Digital Forward) recommend better onboarding, segmentation and cross-channel engagement, plus clear goals and resources before buying technology. They give practical examples — a dentist’s rule- and behavior-based marketing versus a luxury watchmaker, and praise firms with strong CRM thinking such as HelloFresh and Zalando while criticizing high-frequency, low-relevance approaches like some Priceline/Booking experiences. The episode covers Crossengage’s cross-channel data orchestration, CRM priorities, the role of agencies and marketing clouds, and actionable steps for smaller companies. OMR also notes the podcast is now available on Spotify and lists sponsors and listening platforms.