oe24
Austrian cross-media news publisher and advertising sales operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- oe24 GmbH & Co KG
- Entity type
- COMPANY
- Headquarters
- Austria
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- oe24.at
What oe24 does
oe24 owns and operates editorial media properties that aggregate consumer attention across web, video, television, radio, e-paper and membership products. It commercialises this audience through direct media sales and programmatic Deal-ID transactions, packaging inventory into display, video, native, sponsorship, branded-content and cross-media campaigns. Consumer subscriptions supplement advertising revenue through paid premium-content and membership access.
Category differentiation
oe24 is an Austrian publisher and media owner, not an independent ad-tech platform or public self-serve advertising manager. Its advertising operation sells inventory from its own media portfolio rather than aggregating open-web publisher inventory as an ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
oe24 GmbH & Co KG is an Austrian media subsidiary operating the oe24 online media network. It publishes news, politics, business, sport, entertainment and lifestyle content through its web properties, video services, television, radio and digital newspaper products. The company also sells advertising inventory across digital, television, radio, print and social channels. The company earns most of its revenue from media sales, including CPM-priced display and native advertising, fixed high-impact placements, video advertising, sponsorships, branded content and cross-media campaigns. It also generates recurring consumer revenue through the oe24VIP digital membership, which bundles premium editorial access, alerts, e-paper access, magazines and member benefits.
Business model & monetisation
Media sales are the primary monetisation mechanism. oe24 sells CPM-priced and fixed-placement digital display inventory, native advertising, high-impact formats, video advertising, television spots, sponsorships, branded content, social packages and cross-media campaigns through a sales-led process. Programmatic buying is enabled through Deal-ID integration. Consumer revenue is generated through the recurring oe24VIP subscription, priced at €1 per week for standard users and €2.90 per month for eligible ÖSTERREICH subscribers, with monthly cancellation.
- Advertising inventory and cross-media campaigns
- Ad-Supported
- Branded content, sponsorships and production packages
- Service Fee
- oe24VIP memberships and digital content access
- Content Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- KURIER.at
Austrian publisher operating digital news, subscription and advertising media services.
- DER STANDARD
Austrian news publisher with print, digital and subscription revenues.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about oe24
What is oe24?
oe24 is an Austrian cross-media news publisher operating digital news, television, radio, e-paper and paid membership products.
Who uses oe24?
Consumers use its news and entertainment products, while brands and media agencies buy its Austrian advertising inventory and cross-media campaigns.
How does oe24 make money?
oe24 earns revenue from advertising, sponsorships, branded content, fixed and CPM-priced media placements, programmatic deals and oe24VIP subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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