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Threads adds chronologically sorted search results

Threads, Meta's chat-style social app, has officially rolled out a new sorting option for search results, enabling Top and Recent filters. The Recent option is described as surfacing newer posts in real time, while Top prioritizes popular content. CEO Adam Mosseri confirmed that the feature is being tested with a limited group of users after an earlier partial launch in January 2024. The update aims to improve real-time content discovery, though a fully fully-chronological ordering is not yet in place. The piece also notes prior milestones like the Following Feed, launched in July 2023, and references the broader context of Meta's experimentation with engagement-enhancing effects, including a heart-animation for posts tied to Taylor Swift's The Tortured Poets Department (TTPD) launch. The content underscores ongoing UX experiments across Meta platforms to boost user engagement.

Experts Predict the Key Themes of dmexco 2017 - ExchangeWire.com

ExchangeWire surveyed industry experts to outline the expected themes at dmexco 2017. Key topics highlighted include the prominence of AI and data-driven approaches, data accessibility, and GDPR/privacy compliance looming over the industry. Stakeholders stressed brand safety, ad fraud, and viewability as critical concerns requiring transparent, actionable solutions. Discussions were also expected to cover cross-device attribution, data quality, and the tension between walled gardens and open platforms, with calls for platform-agnostic identity and real-time data strategies. Predictions touched on consolidation in ad tech, the growth of native programmatic, and ongoing debates about header bidding. Overall, the conversation centered on strengthening trust, compliance, and efficiency in a rapidly evolving digital advertising ecosystem.

Adsquare Joins Proximity Providers To Help Buyers Dive Into Location Data

Adsquare is positioning itself as a consolidated mobile data exchange, aiming to accelerate the market for location and proximity data by aggregating location and sensor data from multiple providers for segmentation and mobile programmatic buying. It sources data via bid requests through exchange partners and SSPs such as Smaato and MoPub, while also pooling data from beacon and proximity players including Freckle IoT, Unacast, Reveal Mobile, Mobiquity Networks, Proxama, AreaMetrics, and BeaconsInSpace. Mobext, the mobile arm of Havas Media Group, has started using Adsquare to experiment with location-based targeting for clients, with examples including Kia auto intenders and luxury retail audiences. Adsquare CEO Tom Laband emphasizes combining the scale of exchange-level impression data with a proximity-data truth set to improve segmentation, and notes that education around location data remains needed in the market.