Snipp

Snipp operates a modular B2B SaaS and platform model centred on verified purchase data. It sells enterprise tools that help brands, retailers and channel operators run promotions, loyalty schemes, rebate programmes, coupon campaigns and analytics workflows. Its value comes from retailer-agnostic validation, SKU-level attribution and fraud controls, which allow customers to link marketing spend to verified transactions without requiring broad point-of-sale integrations. The company also monetises a media layer through its Financial Media Network, giving advertisers access to targeted audience reach tied to transaction signals.

Snipp is a Canadian B2B software company that provides enterprise platforms for receipt and invoice validation, shopper promotions, digital coupons, loyalty programmes, rebates, rewards fulfilment and marketing analytics. Its core capability is converting receipts and other transaction documents into structured, SKU-level purchase data so brands, retailers, agencies and channel programme operators can validate purchases, attribute campaigns to sales, reduce fraud and measure outcomes.

The company makes money primarily through contract-based software and platform fees for its modular products, with additional usage-based charges linked to transaction volume, programme scope or campaign execution. It also operates a Financial Media Network that monetises targeted media inventory tied to transaction and financial audience data, extending its model beyond software into campaign activation and media monetisation.