Snipp

The business operates an enterprise marketing technology platform built around receipt and transaction validation that underpins loyalty, promotions, rebates, coupons and rewards. It creates value by enabling brands, retailers and agencies to verify purchases across retailers, collect first-party SKU-level data and operate customer or channel programmes from a modular hub. Core modules include loyalty management, promotions and sweepstakes, digital rebates, rewards catalogues, digital offers and analytics that unify and analyse purchase events.

Revenue is generated mainly through recurring SaaS and platform licences for access to these modules, API licensing for embedding receipt validation into third-party applications, and professional services for implementation and campaign set-up. Additional revenue comes from operating promotions, rebates and rewards where the company charges platform and service fees and may manage reward fulfilment and rebate payouts, passing through or marking up underlying incentive and processing costs. The long-term model emphasises multi-year, recurring licence relationships over one-off campaign projects.

Snipp Interactive is a Canadian marketing technology company that provides a receipt- and transaction-based promotions, loyalty and rebates platform for brands, retailers and agencies. Its modular stack covers receipt validation, loyalty programme management, promotions and sweepstakes, rebates, rewards fulfilment, digital coupons and analytics based on first-party purchase data.

The company generates revenue from enterprise SaaS licences, API licensing, implementation and professional services, and programme-related fulfilment and processing fees. Customers are primarily consumer brands, retailers and marketing agencies that need to run and measure promotions, loyalty schemes, rebates and digital offer campaigns tied to verified consumer purchases across retailers and channels.