Sabre

Sabre operates a B2B travel infrastructure model combining marketplace intermediation with enterprise software. It creates value by aggregating travel inventory and demand across airlines, hotels, agencies and corporate travel channels, then monetising the resulting workflows through bookings, distribution, servicing and software usage. Around this core network, it layers modular SaaS products, analytics, AI-enabled optimisation, APIs, app marketplace services and travel media placements, which deepen customer dependence and broaden revenue per account.

Sabre Corporation is a US-based travel technology company that provides transaction infrastructure, software platforms and marketplace connectivity for airlines, hotels, travel agencies, online travel agencies and corporate travel intermediaries. Its core business is built around global travel distribution and reservation workflows, connecting travel suppliers with travel sellers for search, pricing, booking, ticketing and servicing. In addition, it sells modular enterprise software for airline retailing, payments, service operations, analytics and developer integrations.

Sabre makes money through a mix of transaction fees, enterprise SaaS licensing, usage-based platform charges, API and integration fees, and advertising or sponsored placement revenue inside its travel marketplace. Its customers are businesses rather than end consumers, even where its products influence traveller-facing booking journeys. The company competes with other travel technology and distribution platforms such as Amadeus and Travelport.