Retail Rocket
Retail Rocket is a retention and retail media software for ecommerce businesses.
Retail Rocket operates in the MarTech Vendor segment.
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Distinction
Retail Rocket is not a consumer retailer or marketplace; it is a B2B software platform for ecommerce retention, customer data activation, and retail media. It also differs from pure email tools by combining CDP, analytics, personalisation, and onsite advertising capabilities.
- Founded
- 2013
- Headquarters
- Leningradsky Prospekt 74a, Sokol Center, Moscow, 125315, Russia
- Core Segment
- MarTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Retail Rocket
Retail Rocket: About
Retail Rocket operates a hybrid software and media enablement model. It provides subscription-style platform modules for customer data, marketing automation, analytics, and personalisation, then extends that stack with a retail media capability that lets retailers and brands run sponsored placements using first-party commerce data and auction mechanics. Value is created by combining unified customer data with activation tools that improve retention and by enabling merchants to monetise their own digital properties.
Products & Services in Categories
Verified structural categorizations from the graph
Retail Rocket: Market Position
Retail Rocket is a B2B software provider focused on retention, personalisation, customer data management, and retail media for ecommerce and digital businesses. Its platform combines customer data unification, audience segmentation, predictive personalisation, campaign automation, customer analytics, and onsite sponsored placements. The company sells primarily to ecommerce merchants, CRM teams, marketers, and retail brands seeking to increase repeat purchases, improve lifetime value, and monetise retailer-owned traffic.
Retail Rocket: Frequently Asked Questions
What is Retail Rocket?
Retail Rocket is a B2B retention and personalisation platform for ecommerce businesses, combining customer data, marketing automation, analytics, and retail media tools.
Who uses Retail Rocket?
Its users are ecommerce merchants, CRM and lifecycle marketing teams, retention managers, and retail brands or advertisers running onsite campaigns.
How does Retail Rocket make money?
It earns revenue from SaaS-style platform subscriptions and from media-related pricing on its Smart Placement retail advertising product.
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