Retail Rocket
Retention and retail media software for ecommerce businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OOO "RETAIL ROCKET"
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Leningradsky Prospekt 74a, Sokol Center, Moscow, 125315, Russia
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- retailrocket.net
What Retail Rocket does
Retail Rocket operates a hybrid software and media enablement model. It provides subscription-style platform modules for customer data, marketing automation, analytics, and personalisation, then extends that stack with a retail media capability that lets retailers and brands run sponsored placements using first-party commerce data and auction mechanics. Value is created by combining unified customer data with activation tools that improve retention and by enabling merchants to monetise their own digital properties.
Category differentiation
Retail Rocket is not a consumer retailer or marketplace; it is a B2B software platform for ecommerce retention, customer data activation, and retail media. It also differs from pure email tools by combining CDP, analytics, personalisation, and onsite advertising capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Retail Rocket is a B2B software provider focused on retention, personalisation, customer data management, and retail media for ecommerce and digital businesses. Its platform combines customer data unification, audience segmentation, predictive personalisation, campaign automation, customer analytics, and onsite sponsored placements. The company sells primarily to ecommerce merchants, CRM teams, marketers, and retail brands seeking to increase repeat purchases, improve lifetime value, and monetise retailer-owned traffic.
Company news briefing
Briefing updated:
Retail Rocket has expanded its leadership team, appointing Serge Lobo as Global CRO and Gustavo Ferreira Pinto as Country Manager for Chile and South America. Concurrently, the company has launched a neural network-based search algorithm that reportedly improves product relevance by 23% over previous versions. These updates reflect a combined focus on international scaling and the continuous optimisation of its core recommendation technologies.
Business model & monetisation
Retail Rocket monetises through a hybrid mix of SaaS subscription fees and media-related pricing. Core modules such as customer data, campaign management, personalisation, and analytics are sold as configurable software, likely through tiered packages and account-based commercial agreements. Its Smart Placement product adds advertising-related revenue through auction-based media pricing, self-service campaign spend, and performance-oriented charging tied to campaign outcomes and ROI.
- Customer data and segmentation platform
- SaaS subscription
- Marketing automation and campaign management
- SaaS subscription
- Personalisation and predictive modules
- SaaS subscription or premium module upsell
- Smart Placement retail media
- Auction-based media spend and platform take-rate
- Analytics and intelligence tooling
- Bundled SaaS module
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Retail Rocket
What is Retail Rocket?
Retail Rocket is a B2B retention and personalisation platform for ecommerce businesses, combining customer data, marketing automation, analytics, and retail media tools.
Who uses Retail Rocket?
Its users are ecommerce merchants, CRM and lifecycle marketing teams, retention managers, and retail brands or advertisers running onsite campaigns.
How does Retail Rocket make money?
It earns revenue from SaaS-style platform subscriptions and from media-related pricing on its Smart Placement retail advertising product.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on Retail Rocket
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.