Retail Rocket
Retail Rocket is a retention and retail media software for ecommerce businesses.
Analyst Perspective
Retail Rocket is a B2B software provider focused on retention, personalisation, customer data management, and retail media for ecommerce and digital businesses. Its platform combines customer data unification, audience segmentation, predictive personalisation, campaign automation, customer analytics, and onsite sponsored placements. The company sells primarily to ecommerce merchants, CRM teams, marketers, and retail brands seeking to increase repeat purchases, improve lifetime value, and monetise retailer-owned traffic.
Analyst Signal Briefing
Updated: 2 Jul 2026Retail Rocket has expanded its leadership team, appointing Serge Lobo as Global CRO and Gustavo Ferreira Pinto as Country Manager for Chile and South America. Concurrently, the company has launched a neural network-based search algorithm that reportedly improves product relevance by 23% over previous versions. These updates reflect a combined focus on international scaling and the continuous optimisation of its core recommendation technologies.
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Key insights about Retail Rocket
Category Differentiation
Retail Rocket is not a consumer retailer or marketplace; it is a B2B software platform for ecommerce retention, customer data activation, and retail media. It also differs from pure email tools by combining CDP, analytics, personalisation, and onsite advertising capabilities.
Retail Rocket: About
Retail Rocket operates a hybrid software and media enablement model. It provides subscription-style platform modules for customer data, marketing automation, analytics, and personalisation, then extends that stack with a retail media capability that lets retailers and brands run sponsored placements using first-party commerce data and auction mechanics. Value is created by combining unified customer data with activation tools that improve retention and by enabling merchants to monetise their own digital properties.
How Retail Rocket Works & Monetises
Business model analysis and core revenue streams
Retail Rocket monetises through a hybrid mix of SaaS subscription fees and media-related pricing. Core modules such as customer data, campaign management, personalisation, and analytics are sold as configurable software, likely through tiered packages and account-based commercial agreements. Its Smart Placement product adds advertising-related revenue through auction-based media pricing, self-service campaign spend, and performance-oriented charging tied to campaign outcomes and ROI.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Retail Rocket)
Case study – Joguiba
Client profile Without toys, there’s no fun, and without fun, there are no smiles! Making a child happy is very easy – just browse the online...
Read original sourceNew neural network-based recommendation algorithm shows relevant products up to 23% more often
We have developed a search algorithm based on neural networks. Compared to our previous algorithm, the new algorithm shows relevant products up to 23% more often.
Read original sourceManagement Changes at Retail Rocket
The current version of the webpage lists Serge Lobo as the Global CRO and Gustavo Ferreira Pinto as the Country Manager for Chile and South America, indicating a structured leadership team.
Read original sourceRetail Rocket: Frequently Asked Questions
What is Retail Rocket?
Retail Rocket is a B2B retention and personalisation platform for ecommerce businesses, combining customer data, marketing automation, analytics, and retail media tools.
Who uses Retail Rocket?
Its users are ecommerce merchants, CRM and lifecycle marketing teams, retention managers, and retail brands or advertisers running onsite campaigns.
How does Retail Rocket make money?
It earns revenue from SaaS-style platform subscriptions and from media-related pricing on its Smart Placement retail advertising product.
Company Facts
- Founded
- 2013
- Headquarters
- Leningradsky Prospekt 74a, Sokol Center, Moscow, 125315, Russia
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- retailrocket.net