Recreativ
Native ad network and programmatic monetisation platform for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RECREATIV.COM LP
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN
- Company size
- <10
- Market role
- Media Arbitrator / Ad Network
- Official website
- recreativ.com
What Recreativ does
Recreativ operates as a programmatic advertising intermediary combining elements of a native ad network and a programmatic trading platform. It aggregates publisher inventory, packages it for advertisers seeking native, display and video placements, and uses targeting and optimisation systems to improve campaign performance. On the supply side, it helps publishers monetise traffic through native placements and related ad formats; on the demand side, it gives advertisers and agencies access to scaled inventory and campaign automation.
Category differentiation
Recreativ is a native advertising and programmatic monetisation business, not a consumer recreation brand or a general-purpose creative agency. It is closer to a native ad network and trading layer than to a publisher, social platform or standalone SaaS CRM vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Recreativ is an adtech business focused on native advertising and programmatic media trading. Based on the product information provided, it operates a native ad network and broader programmatic platform that connects advertisers, agencies and performance marketers with inventory across a large publisher base spanning web and mobile environments. Its offer centres on adaptive native formats, behavioural and contextual targeting, bid optimisation, and publisher monetisation tools. The company makes money primarily from media transaction economics rather than software subscription fees. Advertisers pay to run campaigns on CPC and CPM-style pricing, publishers monetise their traffic through revenue share, and Recreativ retains a margin or take-rate between media spend and publisher payouts. Its customers are businesses on both the demand side and supply side of digital advertising, not end consumers.
Business model & monetisation
Recreativ primarily monetises through media transaction fees and ad network margin. Advertisers appear to pay on campaign delivery and performance metrics such as CPM and CPC, publishers receive a share of monetised inventory revenue, and Recreativ keeps the spread between advertiser spend and publisher payout. There is no clear evidence of a standalone SaaS subscription model; any software layer supports media trading rather than being sold separately as enterprise software.
- Advertiser media spend on native campaigns
- Media arbitrage / CPC or CPM campaign spend
- Programmatic trading take-rate
- Percentage take-rate on media transactions
- Publisher monetisation spread
- Margin between advertiser payments and publisher payouts
- Ancillary platform reporting and optimisation
- Included platform functionality supporting transaction revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AA INTERNET-MEDIA Ltd
IAB vendor record: 1038
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Recreativ
What is Recreativ?
Recreativ is a native advertising network and programmatic media platform connecting advertisers with publisher inventory across web and mobile channels.
Who uses Recreativ?
Its direct users are advertisers, agencies, performance marketers and digital publishers seeking campaign distribution or inventory monetisation.
How does Recreativ make money?
It appears to earn revenue from advertiser media spend, programmatic take-rates and the margin between advertiser payments and publisher payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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