Recreativ

Recreativ operates as a programmatic advertising intermediary combining elements of a native ad network and a programmatic trading platform. It aggregates publisher inventory, packages it for advertisers seeking native, display and video placements, and uses targeting and optimisation systems to improve campaign performance. On the supply side, it helps publishers monetise traffic through native placements and related ad formats; on the demand side, it gives advertisers and agencies access to scaled inventory and campaign automation.

Recreativ is an adtech business focused on native advertising and programmatic media trading. Based on the product information provided, it operates a native ad network and broader programmatic platform that connects advertisers, agencies and performance marketers with inventory across a large publisher base spanning web and mobile environments. Its offer centres on adaptive native formats, behavioural and contextual targeting, bid optimisation, and publisher monetisation tools.

The company appears to make money primarily from media transaction economics rather than software subscription fees. Advertisers pay to run campaigns on CPC and CPM-style pricing, publishers monetise their traffic through revenue share, and Recreativ retains a margin or take-rate between media spend and publisher payouts. Its customers are businesses on both the demand side and supply side of digital advertising, not end consumers.