Recreativ
Recreativ is a native ad network and programmatic monetisation platform for advertisers and publishers.
Analyst Perspective
Recreativ is an adtech business focused on native advertising and programmatic media trading. Based on the product information provided, it operates a native ad network and broader programmatic platform that connects advertisers, agencies and performance marketers with inventory across a large publisher base spanning web and mobile environments. Its offer centres on adaptive native formats, behavioural and contextual targeting, bid optimisation, and publisher monetisation tools. The company appears to make money primarily from media transaction economics rather than software subscription fees. Advertisers pay to run campaigns on CPC and CPM-style pricing, publishers monetise their traffic through revenue share, and Recreativ retains a margin or take-rate between media spend and publisher payouts. Its customers are businesses on both the demand side and supply side of digital advertising, not end consumers.
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Key insights about Recreativ
Category Differentiation
Recreativ is a native advertising and programmatic monetisation business, not a consumer recreation brand or a general-purpose creative agency. It is closer to a native ad network and trading layer than to a publisher, social platform or standalone SaaS CRM vendor.
Recreativ: About
Recreativ operates as a programmatic advertising intermediary combining elements of a native ad network and a programmatic trading platform. It aggregates publisher inventory, packages it for advertisers seeking native, display and video placements, and uses targeting and optimisation systems to improve campaign performance. On the supply side, it helps publishers monetise traffic through native placements and related ad formats; on the demand side, it gives advertisers and agencies access to scaled inventory and campaign automation.
How Recreativ Works & Monetises
Business model analysis and core revenue streams
Recreativ primarily monetises through media transaction fees and ad network margin. Advertisers appear to pay on campaign delivery and performance metrics such as CPM and CPC, publishers receive a share of monetised inventory revenue, and Recreativ keeps the spread between advertiser spend and publisher payout. There is no clear evidence of a standalone SaaS subscription model; any software layer appears to support media trading rather than being sold separately as enterprise software.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Recreativ)
Native advertising network with 20,000 partners and a reach of over 500 million users
Recreativ has expanded its network to include 20,000 partners and claims a reach of over 500 million users, indicating significant growth in its target market.
Read original sourceRecreativ: Frequently Asked Questions
What is Recreativ?
Recreativ is a native advertising network and programmatic media platform connecting advertisers with publisher inventory across web and mobile channels.
Who uses Recreativ?
Its direct users are advertisers, agencies, performance marketers and digital publishers seeking campaign distribution or inventory monetisation.
How does Recreativ make money?
It appears to earn revenue from advertiser media spend, programmatic take-rates and the margin between advertiser payments and publisher payouts.
Company Facts
- Founded
- 2014
- Headquarters
- 5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- <10
- Official Link
- recreativ.com