Ratecard

goTom Crowned "New Ad Tech Player" at Ratecard Stars 2025

Der Schweizer SaaS-Anbieter goTom, spezialisiert auf Ad-Sales-Management (CRM & Order Management) für Medienhäuser, wurde bei den Ratecard Stars in Paris als „New Ad Tech Player 2025“ ausgezeichnet. Als zentrales Proof-of-Concept führt goTom ein Projekt mit Vend (ehemals Schibsted Marketplaces) an, bei dem vier internationale Commercial-Teams in kurzer Zeit auf einer gemeinsamen Plattform zusammengeführt wurden – mit klaren Effizienz- und Performance-Gewinnen. Laut CRO René Plug belegt die Auszeichnung die Relevanz über DACH und Nordics hinaus und signalisiert starkes Potenzial im französischen Markt. goTom positioniert sich damit als europäischer Workflow-/OMS-Standard für Publisher; die Plattform integriert Drittsysteme und vereinfacht Angebot, Buchung und Abrechnung digitaler Kampagnen. Für Frankreich deutet dies auf wachsende Nachfrage nach modernisierten Sales-Workflows und zentralen Schnittstellen hin, die den Order-to-Cash-Prozess beschleunigen und die Vermarktungsorganisationen professionalisieren. citeturn0turn1search0

'Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience' - ExchangeWire.com

Adomik, a French start-up, is highlighted ahead of ATS Paris as it discusses the evolution of programmatic advertising and how publishers can maximise revenues with advanced tools. In an interview with Ad-Exchange.fr, Adomik CEO Nicolas Schueller explains that programmatic buying is growing rapidly in volume and budget, and that inventory quality has improved beyond the early days of distress sales, with video demand often exceeding supply. He notes the influence of large internet platforms—Facebook, Google, AOL—and their proprietary technologies, which push data-driven, cross-screen capabilities and could polarise the market. Adomik positions its solutions as enabling publishers to rebalance supply, choose sales channels, and adjust pricing to optimise performance in real time. The firm claims its approach can help publishers identify valuable inventory pockets, monetize more efficiently, and achieve up to around 40% higher income without disrupting the application ecosystem. The interview appeared on Ad-Exchange.fr and forms part of ATS Paris coverage.

AppNexus CTO On The Fight Against Ad Fraud - ExchangeWire.com

Geir Magnusson, AppNexus' CTO and SVP of engineering, discusses the industry's battle against online ad fraud at ATS Paris in an interview with Ad-Exchange.fr. He outlines seven types of invalid traffic and notes that studies differ because of methodology, urging an open, unbiased dialogue to quantify the problem and identify best solutions. Magnusson describes AppNexus' toolkit: real-time reactive detection and suppression, big-data analytics, traffic modeling, and dedicated teams of data scientists, anti-fraud analysts, and inventory auditors who work with buyers and sellers. The company reports that the volume of invalid traffic removed has risen over the past two years and that it blocks 1–2 billion impressions per day that violate policies or quality standards. AppNexus has acquired Alenty to bolster viewability, embraces third-party tools like Pixalate, and maintains an open ecosystem. He argues that discouraging blocking before auctions must be balanced with stronger controls, and notes AppNexus will participate in a panel at ATS Paris on Nov 13.