Ratecard

The business operates as a niche B2B media, events and communications platform serving the AdTech and MarTech industry. It creates value by convening a specialised community of vendors, publishers, agencies and advertisers through recurring physical events, structured 1:1 meeting formats, awards ceremonies and digital content hubs. These activities provide targeted visibility, networking and lead-generation opportunities for paying partners, while offering free or low-cost access to the buyer and practitioner audience.

On the service side, it functions as a communication and PR agency dedicated to AdTech and MarTech clients, combining editorial exposure, sponsor packages, event presence and content distribution. This integrated media-plus-services approach allows clients to reach a concentrated, relevant audience across multiple touchpoints (events, online content, awards, replays) without operating their own media or event infrastructure.

Ratecard is a France-based specialist communications and events operator focused on the AdTech and MarTech ecosystem. It runs recurring in-person meeting series, awards ceremonies and digital content hubs aimed at connecting technology vendors, publishers, media agencies and advertisers, while also acting as a communications agency for these actors.

The company generates revenue primarily from event sponsorship and partner packages, memberships, communications and PR agency retainers, and paid content amplification on its editorial and replay channels. Attendance at its events is typically free for buy-side and publisher professionals, with commercial income concentrated on paying partners seeking visibility and lead generation within the sector-specific community.