Ratecard
French adtech media, communications and events platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RATECARD SAS
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- 69 rue Marcadet, 75018 Paris
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- ratecard.fr
What Ratecard does
Ratecard operates as a niche B2B publisher and agency-style communications provider. It creates value by aggregating a specialised audience of advertising professionals through editorial coverage and community events, then monetising that access via sponsored content, media packages, PR and communication services, and event-related partnerships. Its owned media assets act both as audience products and as internal distribution channels for client campaigns.
Category differentiation
This is not a pricing database or generic rate card software product. It is a French adtech-focused B2B media, communications and events business serving advertising professionals.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ratecard is a French B2B specialist media and communications company focused on the adtech and martech ecosystem. It operates editorial media properties including Ratecard.fr and Ad-exchange, publishes industry news and interviews, distributes sponsored content, and runs industry events such as Ratecard Days and Ratecard Stars. Its customers are primarily adtech vendors, martech platforms, agencies and B2B marketing teams seeking access to digital advertising professionals in France. The company makes money through a hybrid model combining owned media inventory, branded content and visibility packages, campaign and communications services, and event sponsorship or participation revenue. Rather than selling broad consumer reach, Ratecard sells targeted access to a concentrated professional audience of online advertising decision-makers, especially within the French market.
Business model & monetisation
Ratecard uses a mixed revenue model built around media inventory and managed services. Core monetisation includes sponsored content placements, branded visibility packages, editorial promotion, PR and communication retainers or project fees, campaign planning fees, and event sponsorships or participation packages. The available product evidence suggests modular pricing, with campaign-based bundles combining owned media exposure, PR distribution, social amplification and event integration.
- Sponsored content and visibility packages on owned media
- Advertising and branded content sales
- Marketing and communication services
- Service fee or retainer
- Event sponsorships and participation packages
- Sponsorship and event fees
- Add-on amplification and content adaptation services
- Project-based upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Ratecard
What is Ratecard?
Ratecard is a French B2B media and communications company focused on the adtech and martech ecosystem, operating specialist editorial properties and industry events.
Who uses Ratecard?
Its paying customers are mainly adtech vendors, martech platforms, agencies and B2B marketing teams seeking visibility among French digital advertising professionals.
How does Ratecard make money?
It earns revenue from sponsored content, media packages, communications and PR services, campaign planning work, and event sponsorship or participation fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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