Poke
Messaging-native AI assistant for productivity and task automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- The Interaction Company of California
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 10–49
- Market role
- B2C Consumer App / Platform
- Official website
- poke.com
What Poke does
Poke creates value by serving as a messaging-native AI productivity layer that connects consumer communication channels with external apps and workflows. Users interact with the assistant in familiar chat environments, and the company monetises deeper utility through paid subscription tiers. The product becomes more valuable as users connect more services, create more recipes and embed the assistant into daily routines, increasing retention and willingness to pay.
Category differentiation
Poke is the current messaging-based AI assistant product operated by Interaction, not the historical poke.com gaming site acquired by Namecheap in 2021. It is also not a general-purpose foundation model provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Poke is a consumer-facing conversational AI assistant operated by The Interaction Company of California under the Poke brand. It runs through existing messaging channels including SMS, iMessage and Telegram, allowing users to manage email, calendars, reminders, web search and connected workflows through natural language chat rather than a standalone application. The product also includes a no-code automation layer called Recipes and a developer extensibility layer called Kitchen for custom integrations. The company generates revenue primarily from a freemium subscription model. Core functionality is offered free, while advanced capabilities such as extended memory, additional integrations and premium performance are sold through recurring paid plans. Its direct customers are individual consumers and professionals using Poke as a productivity assistant, with a secondary technical audience of developers who extend the platform through custom recipes and integrations.
Company news briefing
Briefing updated:
Following its integration with Apple’s Messages for Business and a $10 million funding round, Poke continues to position itself as a leading text-only AI agent. To optimise its frontline hiring and operations, the startup utilises Orbio’s autonomous platform, which recently secured $21 million in Series A funding to expand its AI agent workforce. Meanwhile, the emergence of new competitors like Fambot highlights the growing market for family-focused AI assistants, contrasting with Poke's text-only interface.
Business model & monetisation
Poke uses a freemium recurring subscription model. Free access drives adoption, while premium plans monetise advanced memory, broader integrations, enhanced automation and higher-value assistant functionality for roughly 10 to 15 USD per month. Revenue is primarily recurring subscription income, with potential minor usage-linked premium feature monetisation where applicable.
- Premium consumer subscriptions
- Recurring monthly plans for advanced assistant capabilities
- Freemium upsell from core assistant usage
- Free access converting into paid tiers
- Developer-oriented advanced platform usage
- Potential paid access linked to deeper integrations and custom automation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Poke
What is Poke?
Poke is a messaging-native AI assistant that helps users manage email, schedules, reminders and automations through channels such as SMS, iMessage and Telegram.
Who uses Poke?
Poke is used primarily by individual consumers and professionals seeking a chat-based productivity assistant, with additional use by developers building custom integrations.
How does Poke make money?
Poke makes money through a freemium subscription model, charging recurring monthly fees for advanced memory, integrations and premium assistant features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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