Playmatic

The company runs a two‑sided video advertising network connecting publishers of news and content websites with advertisers buying online video inventory. On the supply side, publishers integrate VAST tags provided by the platform to display in‑stream and interactive video ads, and are paid on a revenue‑share basis, usually denominated in CPMs. On the demand side, advertisers (or their agencies) use a dashboard or managed service to configure campaigns, targeting and budgets across the network. The firm adds value by aggregating publisher inventory, standardising ad delivery via VAST, offering interactive creative formats, handling measurement and basic fraud controls, and managing payouts. Its economic model is to capture a take‑rate between gross advertiser spend and net publisher payments, potentially supplemented by managed campaign service fees.

Playmatic Ltd. operates a video advertising network that serves in‑stream and interactive video ads on news and content websites. It provides VAST tags and onboarding tools for publishers, and a campaign interface for advertisers to buy video inventory across a claimed network of over 8,000 sites.

The company generates revenue by taking a margin between advertiser spend and publisher payouts on CPM-based video campaigns. Its direct customers are digital publishers seeking video monetisation and advertisers or agencies purchasing online video ad placements, including interactive formats, on those publisher sites.